Specialist, Sponsorship and Brand Experience

In this position...

Are you data-obsessed and able to see value far beyond a logo lockup tied to a brand sponsorship? Do you thrive in the space where creativity meets cold, hard metrics?

The Ford Consumer Marketing team is seeking a Sponsorship & Brand Experience Specialist to join our team in Dearborn. We are looking for a self-starter who is relentlessly focused on excellence and driven by the pursuit of "what’s next." You will be the architect of accountability, ensuring our key sponsorships aren't just visible, but are driving measurable business outcomes and maximizing every dollar of investment.

In this high-visibility position, you will serve as the "central nervous system" for coordination—internally across Ford and externally with our agency teams and partners. Your mission is twofold: to ensure our sponsorship marketing initiatives are expertly coordinated and executed with precision, and to build the data-driven frameworks that prove and improve our impact across the enterprise.

What You'll Do...

• Maintain master project tracking systems and documentation, proactively chase down status updates from cross-functional teams, identifying blockers, and ensuring deliverables stay on schedule from strategy approval through final execution.
• Act as the guardian of our sponsorship ROI. You will obsess over the details of activation to ensure Ford is extracting maximum value from every partnership.
• Transform raw data into actionable insights. You will support the team broadly in analytics, providing the "why" behind the "what" to influence future decision making.
• You will lead sponsorship governance, ensuring adherence to processes, asset management protocols, and cross-functional accountability.
• Collaborate with integrated marketing teams to plan and execute experiential activations that deliver meaningful, measurable impact to the business.
• Navigate complex, multi-stakeholder environments collaborating with external agencies and internal clients, maintaining a neutral, results-oriented stance to keep all teams in sync.
• Maintain real-time tracking and progress visibility for all programs.