Social Media Coordinator

Description

Position Summary

The Social Media Coordinator is responsible for planning, creating, publishing, and analyzing content across Downtown Dallas, Inc.’s social media platforms to promote downtown programs, events, placemaking initiatives, and stakeholders. This role plays a key part in shaping the public narrative of Downtown Dallas by elevating local businesses, highlighting Ambassador, Clean, Safe, and Outreach efforts, and supporting major activations and citywide events.

The ideal candidate is a strong storyteller who is highly organized, visually savvy, and comfortable working in a fast-paced, event-driven environment that requires frequent field-based content capture. This position includes evening and weekend events and requires flexibility to work extended hours as needed.

Key Responsibilities

Content Creation & Publishing

• Develop, maintain, and execute a comprehensive social media content calendar across platforms, including Instagram, Facebook, LinkedIn, and, as applicable.
• Plan seasonal and campaign-based content aligned with organizational priorities, downtown activations, and key events.
• Ensure consistent brand voice, tone, and visual standards across all platforms.
• Maintain overall aesthetic cohesion of DDI’s social feeds.
• Create original content, including: Static posts, Short-form video and Reels, and Stories
• Captions and copywriting
• Capture on-site content at downtown events, activations, and daily operations (Ambassadors, Clean Team, Security, Outreach).
• Conduct routine photography and video capture using mobile devices and basic equipment.
• Ensure all content aligns with DDI brand guidelines, voice, tone, and strategic priorities.
• Collaborate with the VP of Marketing & Communications and Communications leadership to execute annual editorial and campaign calendars.
• Experiment with emerging platforms, formats, and content types to expand reach and engagement.

Social Media Strategy & Management

• Develop and execute strategies to manage, grow, and track DDI’s social media presence and engagement.
• Manage a multi-platform social media presence, including organic and limited paid campaigns, collaborating with local influencers with a focus on consistent growth in followers and engagement.
• Monitor social media trends, platform updates, and best practices to optimize content performance.
• Serve as the primary storyteller for Downtown Dallas by becoming deeply familiar with ground-floor businesses, attractions, programs, and stakeholders.

Community & Stakeholder Promotion

• Spotlight downtown businesses, partners, property owners, cultural institutions, and community organizations.
• Collaborate with internal teams to promote programs, initiatives, and marketing campaigns.
• Support stakeholder requests for social amplification when aligned with organizational priorities.

Engagement & Community Management

• Monitor and respond to comments, messages, and tags in a timely, professional, and brand-aligned manner.
• Proactively engage with followers, downtown businesses, and partner accounts to build community and visibility.
• Escalate sensitive issues, reputational risks, or public safety-related concerns to appropriate internal teams.

Analytics & Reporting

• Track and analyze performance metrics, including reach, engagement, impressions, and follower growth.
• Prepare monthly and campaign-based social media reports with insights, trends, and recommendations.
• Adjust content strategies based on data, performance outcomes, and organizational goals.

Event & Campaign Support

• Support large-scale events and seasonal campaigns, including festivals, holidays, and FIFA-related activations.
• Coordinate with Marketing, Operations, and external partners to provide real-time event coverage.
• Assist with content needs for marketing collateral, email campaigns, and website updates as needed.

Requirements

Required Qualifications

• Bachelor’s degree in marketing, Communications, Journalism, or related field (or equivalent experience).
• Minimum of 2 years of professional social media or digital marketing experience.
• Strong writing and editing skills with attention to voice, tone, and accuracy.
• Proficiency with social media platforms and scheduling tools (e.g., Meta Business Suite, Hootsuite, Sprout).
• Experience creating short-form video content for social media.
• Strong understanding of social media best practices, trends, analytics, and performance metrics.
• Ability to work occasional evenings or weekends to support events.
• Familiarity with—and genuine enthusiasm for—Downtown Dallas.

Preferred Qualifications

• Experience in place-based marketing, nonprofit, public sector, or destination marketing.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Basic photography and video editing skills.
• Knowledge of Downtown Dallas, urban placemaking, or civic organizations.
• Bilingual (Spanish or Vietnamese) preferred.

Core Competencies

• Creative storytelling
• Time and project management
• Attention to detail
• Strong interpersonal and collaboration skills
• Adaptability in a dynamic, public-facing environment

Working Conditions

• A combination of office-based, field-based, and event-based work.
• Regular use of phone and camera equipment for content capture.
• Occasional outdoor work in varying weather conditions.