Social Media Admin Coordinator

Social Media Admin Coordinator

Position Overview

The Social Media Admin Coordinator is a role within the Creative Department focused on supporting the administrative side of Surge’s Social Media presence.

The Marketing Department will lead the creative strategy, posting, campaigns, and content direction for Facebook, LinkedIn etc. This position will help ensure that the administrative processes behind our branch Facebook pages are organized, accurate, and running smoothly.

This role will be responsible for managing Facebook page access, supporting branches with admin-related questions, maintaining internal tracking databases, processing Facebook ad requests, and helping develop resources that improve Facebook utilization across the company.

This role is expected to grow over time. The ideal candidate should be flexible, organized, eager to learn, and comfortable adapting as new responsibilities and opportunities develop.

Key Responsibilities

Facebook Administration Support

• Add and remove Facebook Page Managers as needed.
• Provide support for Facebook administrative issues, including access, permissions, page management, and troubleshooting.
• Direct questions related to creating posts, content strategy, campaigns, or messaging to the Marketing team.
• Reach out to branches that do not currently have a Facebook Manager and assist with getting the appropriate person assigned.
• Help ensure all branches have proper Facebook page coverage and support.

Manager Database & Internal Tracking

• Maintain and curate the Facebook Manager Database to ensure information is accurate and up to date.
• Track active and inactive Facebook Managers.
• Help populate and maintain the Facebook Leaderboard database.
• Review internal records regularly to identify missing, outdated, or incomplete information.
• Coordinate with branches to confirm Facebook Manager details when needed.

Facebook Ad Request Support

• Process Facebook ad requests submitted through internal systems.
• Review requests for completeness and accuracy before they move forward.
• Communicate with requesters when additional information is needed.
• Assist in improving the Facebook ad request process for better efficiency and clarity.
• Develop new instructional materials related to improved utilization of Facebook ads.

Research, Process Improvement & Education

• Research recent changes to the Facebook Ads Manager platform.
• Evaluate whether new Facebook tools, updates, or process changes could benefit Surge.
• Help determine how useful platform updates can be incorporated into our existing ad process.
• Assist in developing educational resources, infographics, and internal blog posts related to social media utilization and Facebook administration.
• Help branches better understand how to use Facebook tools appropriately and effectively.

Additional Creative Department Responsibilities

• Work with the Creative team to brainstorm improvements to Surge Inside platforms that support social media utilization and administration.
• Collaborate with Marketing on ideas to help increase Facebook page follower growth.
• Assist with department projects that support the broader Creative Department agenda.
• Take on additional responsibilities as the role evolves and departmental needs change.

Qualifications

• Strong organizational skills and attention to detail.
• Strong customer support skills
• Comfortable working with databases, spreadsheets, forms, and internal tracking systems.
• Ability to communicate clearly and professionally with branch teams and internal departments.
• Willingness to learn new platforms, tools, and processes.
• Ability to troubleshoot basic administrative issues and escalate when needed.
• Flexible and adaptable as the role grows and changes.
• Interest in social media administration, digital marketing support, or internal communications.
• Ability to manage multiple requests and keep accurate records.

Preferred Skills

• Experience using Facebook Pages, Meta Business Suite, or Meta Ads Manager.
• Familiarity with internal request forms, tracking systems, or administrative workflows.
• Basic understanding of social media advertising.
• Experience creating instructional materials, process guides, or internal communications.
• Comfortable collaborating with both creative and administrative teams.

Ideal Candidate

The ideal candidate is detail-oriented, proactive, and eager to learn. They should enjoy organizing information, solving problems, supporting internal teams, and improving processes. Because this is a new role, the right person should be comfortable with some ambiguity and excited by the opportunity to help shape the position as it grows.

This person will play an important role in helping Surge improve Facebook page administration, branch support, internal tracking, and social media education across the company.