Location: New York City (Hybrid – 2 days/week in office)
Employment Type: Part-Time Internship
Schedule: 3 days a week
Compensation: $19/hour
Department: Social
About Herbivore
Herbivore Botanicals is a fast-growing beauty brand dedicated to harnessing the essential power of plant actives. We ground beauty routines in wellness rituals, helping people reconnect to the natural world.
Our products create space to slow down, tune in, and care deeply. Rooted in powerful botanicals, Herbivore is a daily act of connection — not correction.
Role Overview
We’re looking for a creative, adaptable, and content-savvy Social Content + Community Intern to support both content creation and community management across our social platforms, including Instagram, TikTok, and Pinterest.
This role is ideal for someone who is passionate about beauty, deeply tapped into social media trends and culture, and excited about building and engaging a growing online community. You’ll work closely with the Social Media + Community Manager to create socially native content—especially for Instagram and TikTok—help evolve and execute our social strategy, and actively manage and engage with our community across all platforms.
Key Responsibilities
Social Content Creation + Strategy:
- Generate and execute socially native content strategy for TikTok Platform on a campaign basis
- Ideate, film and edit short-form video content for TikTok and Instagram Reels
- Assist with execution of Instagram and Pinterest Strategy
Community Management:
- Manage day-to-day community engagement across Instagram and TikTok: match brand voice, and engage with audiences in a natural way, this includes captions, comments, DMs, and sometimes customer service responses
- Perform daily engagement across all feeds
Cross-Functional + Administrative Support:
- Collaborate with marketing, PR, brand, and product teams on integrated launches
- Conduct research on industry trends, competitor strategies, and platform updates
- Provide administrative support to the broader marketing team as needed
Qualifications
- Currently pursuing or recently completed a degree in Marketing, Communications, PR, Digital Media, or related field
- Based in NYC (hybrid schedule, 2 days/week in office)
- Strong interest in beauty, skincare, wellness, or lifestyle
- Deep familiarity with TikTok, Instagram, YouTube, Pinterest, and emerging platforms
- Experience creating socially native content for personal account or brand account
- Experience with Instagram Edits, TikTok in app editing, and CapCut
- Strong written and verbal communication skills
- Highly organized with strong attention to detail
- Self-starter with strong project management skills
- Ability to manage multiple priorities in a fast-paced environment
- Creative thinker with a pulse on digital trends and influencer culture
- Proficiency in Microsoft Word, Excel, and PowerPoint
- Experience with Adobe Suite, specifically Photoshop or Premiere preferred
- Experience with Dash Hudson, Sprout Social, Hootsuite or similar social analytics platforms preferred
