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SMB Account Executive (Founding AE)
PLAYBOOK
Austin, TX
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About the job
The Company:
Global B2B SaaS platform focused on operational productivity for SMBs
Recently funded high-growth company entering the next phase of global expansion
Strong traction in Asia with increasing international demand
US market identified as the next major growth engine
First US hire to establish presence and build early customer base
Responsibilities
Founding Account Executive responsible for launching the US market (Austin based)
Working directly with the CEO and global leadership team
Responsible for landing the first cohort of US customers and building early market traction
Clear pathway to build and scale the North American sales presence as the team grows
This position will:
Drive new logo acquisition across the US market
Build the early sales playbook and refine messaging for US customers
Execute a balanced pipeline of outbound prospecting and inbound opportunities
Run discovery-led sales conversations with SMB and mid-market buyers
Own the full sales cycle from first conversation through close
Identify early market signals and iterate on positioning and GTM strategy
Work closely with Product, Marketing, and Customer Success to shape early US growth
Provide market feedback directly to leadership as the company expands internationally
Qualifications
3+ years of B2B SaaS sales experience
Experience in startup or early-stage environments is highly advantageous
Proven ability to generate pipeline through outbound prospecting
Comfortable running consultative discovery-led sales cycles
Strong ownership mentality and ability to operate in ambiguous environments
Entrepreneurial mindset with interest in building a new market from the ground up
Open to travel and collaboration with global teams
Job Information
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