SMB Account Executive (Founding AE)

PLAYBOOK
Austin, TX

About the job

The Company:

  • Global B2B SaaS platform focused on operational productivity for SMBs
  • Recently funded high-growth company entering the next phase of global expansion
  • Strong traction in Asia with increasing international demand
  • US market identified as the next major growth engine
  • First US hire to establish presence and build early customer base


Responsibilities

  • Founding Account Executive responsible for launching the US market (Austin based)
  • Working directly with the CEO and global leadership team
  • Responsible for landing the first cohort of US customers and building early market traction
  • Clear pathway to build and scale the North American sales presence as the team grows


This position will:

  • Drive new logo acquisition across the US market
  • Build the early sales playbook and refine messaging for US customers
  • Execute a balanced pipeline of outbound prospecting and inbound opportunities
  • Run discovery-led sales conversations with SMB and mid-market buyers
  • Own the full sales cycle from first conversation through close
  • Identify early market signals and iterate on positioning and GTM strategy
  • Work closely with Product, Marketing, and Customer Success to shape early US growth
  • Provide market feedback directly to leadership as the company expands internationally


Qualifications

  • 3+ years of B2B SaaS sales experience
  • Experience in startup or early-stage environments is highly advantageous
  • Proven ability to generate pipeline through outbound prospecting
  • Comfortable running consultative discovery-led sales cycles
  • Strong ownership mentality and ability to operate in ambiguous environments
  • Entrepreneurial mindset with interest in building a new market from the ground up
  • Open to travel and collaboration with global teams