Summary:
The Technical SEO & AEO Manager is responsible for the technical foundation that enables organic discoverability and AI-driven answer visibility across our digital experiences. Reporting to the SEO/AEO Lead, this role partners closely with a Content Strategist to ensure technical execution and content strategy work together—aligning site structure, page templates, schema, and performance with search and answer-engine requirements.
Duties and Responsibilities:
Technical SEO Execution
- Own technical SEO health across crawlability, indexation, site speed (Core Web Vitals), mobile usability, and structured data
- Translate SEO/AEO requirements into clear, prioritized tickets for Engineering
- Support CMS, component, and template decisions to ensure SEO scalability
- Manage redirects, canonicals, pagination, and crawl budget optimization
AEO Enablement (in partnership with Content Strategist)
- Implement technical frameworks that support AI-generated answers and zero-click experiences
- Build and maintain structured data (FAQ, HowTo, Product, Review, Organization, Speakable, etc.)
- Collaborate with Content Strategy to align page structure, headings, and markup to user intent and conversational queries
- Ensure content is technically eligible for featured snippets and AI answer surfaces
Measurement & Optimization
- Monitor technical performance, index coverage, and answer visibility using GSC, GA4, and SEO tools
- Support KPI reporting tied to organic traffic quality, leads, and conversions
- Identify and recommend improvements based on search and AI platform changes
Cross‑Functional Collaboration
- Serve as the technical SEO/AEO subject matter expert for Engineering and Product teams
- Partner with Compliance and Legal teams to ensure SEO recommendations align with regulatory constraints
- Support the SEO/AEO Lead with audits, analysis, and roadmap inputs
Skills and Competencies:
- Strong understanding of crawling, indexing, rendering, and ranking mechanics
- Experience working with engineers in agile development environments
- Proficiency with structured data and performance optimization
- Ability to clearly communicate technical concepts to non-technical partners
- 4–7+ years of hands-on technical SEO experience for large or complex websites
Minimum Qualifications:
4–7+ years of hands-on technical SEO experience for large or complex websites
Preferred Qualifications:
- Experience supporting AI-powered search and answer engines
- Background in large-scale websites, eCommerce, or lead-generation environments
- Familiarity with JavaScript frameworks (React / Next.js) from an SEO standpoint
- Experience working closely with content strategists or editorial teams
Location:
- Our office follows 4 days onsite and 1-day remote schedule
Travel:
- Occasionally, less than 25%
Los Angeles Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Philadelphia Applicants: Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.
ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.
