Trident Consulting is seeking a "Senior Product Marketing Manager – AdTech" for one of our clients in "San Francisco, CA " A global leader in business and technology services.
Job Title: Senior Product Marketing Manager – AdTech
Location: San Francisco, CA
Pay Rate: $66/hr on W2
Duration: 8+ Months (Extension possible)
Job Summary
- We are seeking a Product Marketing Manager to drive go-to-market strategy, product positioning, and adoption for the Client’s Ads & Promotions platform. This role sits at the intersection of product, marketing, and data, focused on scaling B2B advertising solutions for enterprise customers.
Key Responsibilities
- Lead go-to-market (GTM) strategy for new and existing ad products
- Define product positioning, messaging, and value proposition
- Drive B2B marketing programs to increase adoption and engagement
- Partner with Product, Sales, Strategy, and Analytics teams
- Leverage customer insights and data to influence product roadmap
- Execute campaigns and experiments to achieve product-market fit
- Analyze performance metrics and optimize marketing effectiveness
Mandatory Skills & Experience
- 6+ years in Product Marketing / AdTech / B2B Marketing
Strong experience in:
- Go-to-Market Strategy (GTM)
- Product Positioning & Messaging
- Digital Advertising / AdTech platforms
Proven ability to:
- Drive product adoption and growth
- Work with cross-functional teams (Product, Sales, Marketing, Analytics)
Strong analytical skills:
- Market sizing, forecasting, campaign analysis
- Data-driven decision making
Preferred Skills
- Experience in: E-commerce, CPG, or Restaurant industry
- Working with enterprise clients or agencies
- Knowledge of: SQL / data analysis tools
Key Skills (Keywords)
- Product Marketing
- Go-to-Market Strategy
- B2B Marketing
- AdTech / Digital Advertising
- Product Positioning
- Customer Insights
- Data Analysis
- Cross-functional Collaboration
About Trident Consulting
Trident Consulting is an award-winning staffing and consulting firm headquartered in San Ramon, CA. Since 2005, we’ve partnered with Fortune 500 and high-growth companies to deliver high-quality talent across technology, engineering, business operations, and professional services.
We specialize in contract, contract-to-hire, and direct hire placements, supporting roles across IT, data & analytics, cloud, cybersecurity, finance & accounting, HR, operations, and more. With a strong focus on hard-to-fill and niche positions, our global recruiting engine enables us to deliver speed, quality, and scale.
