Senior Product Manager
Summary
We are seeking an experienced Senior Product Manager with a strong technical foundation to drive product strategy and execution across our direct-to-consumer and B2B e-commerce platforms. The ideal candidate combines hands-on software development experience with proven product management expertise, enabling them to bridge the gap between technical teams and business stakeholders. This role requires a strategic thinker who can translate complex market needs into actionable product roadmaps while managing cross-functional teams to deliver exceptional customer experiences.
Key Responsibilities
Product Strategy & Roadmap Development
- Define and own the strategic product roadmap for both DTC and B2B e-commerce channels, aligning initiatives with company objectives and market opportunities
- Conduct market research, competitive analysis, and customer discovery to identify product opportunities and validate assumptions
- Develop and communicate product vision and strategy to executive leadership and cross-functional teams
- Balance short-term wins with long-term strategic initiatives to drive sustainable growth
Prioritization & Planning
- Establish and maintain a data-driven prioritization framework to evaluate and sequence product initiatives based on business impact, customer value, and technical feasibility
- Lead sprint planning, backlog grooming, and release planning activities in collaboration with engineering teams
- Make difficult trade-off decisions between competing priorities while managing stakeholder expectations
- Define success metrics and KPIs for each initiative and track progress against goals
Requirements Development & Documentation
- Translate business objectives and user needs into detailed product requirements, user stories, and acceptance criteria
- Create wireframes, user flows, and functional specifications to clearly communicate product vision to design and engineering teams
- Leverage technical background to assess technical feasibility and provide meaningful input on architecture and implementation approaches
- Collaborate with UX/UI designers to ensure intuitive and seamless user experiences across web and mobile platforms
Stakeholder Management
- Build and maintain strong relationships with internal stakeholders including sales, marketing, operations, customer success, and executive leadership
- Facilitate alignment meetings, product reviews, and decision-making forums with cross-functional partners
- Communicate product updates, roadmap changes, and progress transparently and regularly
- Manage expectations and negotiate scope, timelines, and resource allocation across competing priorities
Cross-Functional Leadership
- Work closely with engineering, design, and QA teams throughout the product development lifecycle
- Lead product discovery sessions, design sprints, and retrospectives to continuously improve processes
- Serve as the voice of the customer within the organization, advocating for user-centric solutions
- Mentor junior product team members and contribute to building a product-driven culture
Performance & Optimization
- Monitor product performance metrics, user analytics, and customer feedback to identify opportunities for improvement
- Lead A/B testing and experimentation efforts to optimize conversion, retention, and engagement
- Analyze data to inform product decisions and demonstrate ROI of product initiatives
Required Experience & Qualifications
Experience
- Minimum 4 years of product management experience, preferably in e-commerce / retail domain
- Prior experience as a software developer or software engineer (minimum 2-3 years preferred)
- Proven track record of successfully launching and scaling digital products from concept to market
- Experience managing complex, multi-stakeholder product initiatives with competing priorities
- Demonstrated success in building and executing strategic product roadmaps
Technical Skills
- Strong technical acumen with ability to understand system architecture, APIs, databases, and integrations
- Proficiency in modern development methodologies (Agile, Scrum, Kanban)
- Familiarity with e-commerce platforms, payment systems, order management, and fulfillment technologies
- Experience with product management tools (Jira, Productboard, Asana, or similar)
- Comfort with analytics platforms (Google Analytics, Amplitude, or similar)
- Understanding of web and mobile technologies, responsive design, and accessibility standards
Business & Strategic Skills
- Exceptional analytical and problem-solving abilities with data-driven decision-making approach
- Strong understanding of e-commerce business models, conversion optimization, and customer lifecycle management
- Experience with both DTC and B2B sales models and their unique requirements
- Ability to translate business objectives into technical requirements and vice versa
- Financial acumen including experience with business cases, ROI analysis, and budget management
Soft Skills
- Outstanding communication skills with ability to articulate complex technical concepts to non-technical audiences
- Proven stakeholder management and influencing skills across all organizational levels
- Strong leadership presence with ability to drive consensus and alignment
- Excellent project management and organizational skills with attention to detail
- Customer-obsessed mindset with passion for delivering exceptional user experiences
- Adaptability and comfort with ambiguity in a fast-paced, evolving environment
Education
- Bachelor's degree in Computer Science, Engineering, Business, or related experience
Preferred Qualifications
- Experience with enterprise B2B e-commerce platforms and complex procurement workflows
- Knowledge of marketplace dynamics, multi-vendor platforms, or subscription business models
- Familiarity with personalization engines, recommendation systems, or AI/ML applications in e-commerce
