Senior Product Manager; Ad-Tech & Customer Data

As the Senior Product Manager for Marketing Technology – Ad-Tech & Customer Data, you will serve as the strategic leader responsible for architecting the intersection of our customer data infrastructure and advertising technology stack. In this high-impact role, you will drive the optimization of customer experiences, advanced measurement, and personalized activation across social, paid, display, and other digital channels. You will define and execute a transformative MarTech roadmap that empowers Performance Marketing, CRM, and Analytics teams by leveraging a unified customer view and robust data orchestration. By blending agile delivery with expertise in Customer Data Platforms (CDP) and identity resolution, you will act as a primary subject matter expert, navigating complex data landscapes and identifying innovative digital solutions that align with core business objectives and stakeholder needs.

• This position is fully remote

• This role is an Individual Contributor position

A day in the life as a Senior Technology Product Manager...

• Define the priority, scope, and direction for a comprehensive Ad-Tech and Customer Data strategy, ensuring alignment of complex product workstreams that support Performance Marketing, CRM, and business goals

• Establish clear and measurable Key Performance Indicators (KPIs) that track the success of audience activation and customer data health to inform high-level strategic decisions

• Collaborate cross-functionally with Technology, eCommerce, CRM and Marketing teams across the portfolio to support timely, efficient, and predictable delivery

• Leverage a comprehensive understanding of the MarTech ecosystem including CDPs, identity resolution, and server-side tracking (CAPI) to proactively align roadmaps and data dependencies across the organization

• Execute “best in class” MarTech product management methodologies, continually evolving data-driven techniques to improve audience

• Oversee the entire product lifecycle of customer data solutions, from initial data ingestion and identity stitching to activation across paid media channels, measurement and data extraction

• Manage the product and opportunity backlogs to consistently innovate in ways that enhance the unified customer profile and improve the overall digital customer journey

• Guide and influence the priority, scope, and direction of multiple product streams, ensuring a seamless integration between ad-tech execution and the foundational customer data layer

• Identify, evaluate, and recommend external MarTech vendors, such as CDPs and Identity Resolution providers, and manage those relationships including contract negotiations and performance renewals

• Manage relationships with external vendors and customer success teams

What you'll bring to the table...

• Extensive knowledge of Product Management best practices and strategies

• Strong Stakeholder Management skills with the ability to think strategically and align product decisions with business goals

• Strong Data Analysis skills and the ability to use data to inform product decisions

• Proficiency in agile methodologies

• Ability to identify and solve complex problems, with a focus on finding creative solutions in order to achieve results and deliver impactful products

• Adaptability and a willingness to learn and experiment

• Proficient with Microsoft Office Suite (Word, Excel, PowerPoint), Google Suite, Jira, Confluence, and Smartsheet

We'd love to hear from you if you have...

• 8+ years of experience in product management, with a focus on digital marketing, customer data and/or marketing technology

• Experience supporting multiple concurrent projects

• Experience with ad-tech business tools

• Experience with Customer Data Platforms (CDP)

• Python experience a plus