Our client, an apparel company, is looking for a Sr. Merchandiser - Streetwear to join their team in NYC!
Responsibilities
Own and drive the overall product strategy and assortment vision, ensuring alignment with brand DNA, seasonal goals, and consumer demand across channels.
Develop and manage line architecture, category segmentation, pricing strategy, and key item focus to support both brand storytelling and sales objectives.
Leverage deep knowledge of mall specialty retailers and urban sneaker/streetwear accounts to tailor assortments that meet account-specific aesthetics, price points, and consumer expectations.
Conduct regular market and store visits to analyze trends, competitive assortments, sell-through, and visual execution, translating insights into actionable merchandising strategies.
Partner closely with design, production, and sales teams to ensure product concepts are commercially viable, on-brand, and delivered on time.
Lead seasonal assortment planning, SKU rationalization, and flow strategies in a fast-paced, high-volume environment with frequent deliveries and drops.
Support and influence merchandising direction for collaborative, licensed, and globally developed product lines, including SMU programs for U.S. and Canada markets.
Mentor and guide junior merchandisers, fostering strong cross-functional collaboration and accountability.
Monitor performance throughout the season and make data-driven adjustments to maximize sell-through and margin.
Stay informed on cultural, fashion, and youth lifestyle trends to ensure assortments remain relevant, competitive, and aligned with consumer behavior.
Qualifications
5–12+ years of merchandising experience within streetwear, youth culture, lifestyle, or fashion apparel brands.
Strong understanding of skate, surf, streetwear, and urban markets with a proven ability to build assortments that resonate with these consumers.
Demonstrated success managing line plans, assortments, and high-volume, fast-turn product across multiple categories.
Experience working with major mall specialty retailers and/or urban sneaker shop accounts, with a solid understanding of their merchandising strategies and customer profiles.
Strong leadership and organizational skills with experience managing multiple seasons, categories, and timelines simultaneously.
Highly analytical with the ability to balance trend awareness with commercial and financial goals.
Excellent communication and collaboration skills, capable of partnering effectively with design, production, and sales teams.
Comfortable operating in a fast-paced, transactional business with frequent product launches.
Experience adapting global product strategies to meet North American market needs.
