Our client, an apparel company, is looking for a Senior Merchandiser to join their team in NYC!
Responsibilities
Own the merchandising strategy for licensed and graphic T-shirt programs, driving cohesive, brand-right assortments that align with retailer needs and consumer demand.
Build and manage seasonal line plans, identifying key items, price points, and volume drivers while clearly defining whitespace opportunities across accounts.
Leverage strong understanding of licensing requirements, approvals, and brand standards to ensure licensed product is commercially relevant and executed accurately.
Partner closely with design and graphics teams to guide artwork direction, graphic placement, and storytelling that supports both brand identity and sell-through.
Analyze retailer assortments, competitive landscapes, and consumer behavior to uncover assortment gaps and growth opportunities by channel and account.
Customize assortments and SMU programs for specific retailers, ensuring differentiation while maintaining brand and license integrity.
Collaborate cross-functionally with sales, production, sourcing, and planning to align product strategy with cost targets, delivery timelines, and margin goals.
Track in-season performance and selling data, making informed recommendations to chase, replenish, or refine future assortments.
Manage SKU counts, flow, and product lifecycle in a high-volume, fast-turn graphic tee environment.
Mentor junior merchandisers and serve as a key decision-maker within the product creation process.
Qualifications
5+ years of merchandising experience within licensed apparel, graphic T-shirts, or related categories.
Proven expertise in building strong, commercially successful lines with clear differentiation and storytelling.
Deep understanding of licensing processes, approvals, and brand guidelines across major entertainment, lifestyle, or sports licenses.
Strong ability to identify and capitalize on whitespace opportunities across a variety of retailers and channels.
Experience working with mass, specialty, and/or off-price retailers, with a solid grasp of their pricing, volume, and assortment strategies.
Highly analytical with strong business acumen and the ability to balance creativity with financial performance.
Excellent organizational, communication, and collaboration skills in a fast-paced, deadline-driven environment.
Confident decision-maker with the ability to influence cross-functional partners.
Advanced proficiency in line planning tools and Microsoft Excel; PLM experience a plus.
