Position: Senior Media Buyer (Meta & TikTok)
Location: Remote | Full-Time
Compensation: $85k–$110k Base + Performance Bonuses
Brand: Cove
🧠 Who We Are
Cove is a rapidly scaling direct-to-consumer apparel brand built on the mindset of living with intent — we don’t sell gear, we enable a lifestyle: Die on Empty.
We move fast. We test hard. We scale what works.
Our drops sell out. Our customers are loyal.
We’re building a serious brand — and we need serious operators.
🎯 The Role
We’re hiring a Senior Media Buyer to plug into our paid media team and help scale Cove to the next level.
This is not an “optimize what’s there” role.
This is a drive incremental, profitable growth at scale role.
You’ll manage and scale a portion of $3M+/month in paid media across:
You should already have experience operating inside a brand doing $40M+ annually and managing serious budgets.
🔥 What You’ll Own
• Support our Head Media Buyer in managing $3M+ per month across Meta, TikTok, and AppLovin
• Build and execute structured testing frameworks weekly
• Drive incremental growth — not just retargeting efficiency
• Identify winning creative patterns and collaborate with our content team to scale them
• Report performance daily & weekly to the Growth Director
• Stay ahead of platform algorithm shifts and ad tech changes
You are accountable for profitable scale. Period.
✅ You Are
• A true operator who has managed $1M+/month in spend
• Experienced at a $40M+ brand (or equivalent scale)
• Deeply fluent in Meta Ads Manager
• Strong on TikTok Ads
• Obsessed with understanding backend economics (gross margin, contribution margin, blended CAC, MER, NCROAS, etc.)
• Calm under pressure
• Extremely responsive and decisive
• Able to move without hand-holding
🚫 Please Don’t Apply If
• You’ve only managed small budgets (<$500k/month)
• You rely on templated agency frameworks
• You can’t explain incrementality clearly
• You optimize in-platform metrics without understanding business impact
• You need micromanagement
• You’ve never scaled a campaign from 0 to 7+ figures
We’re not hiring “media coordinators.”
We’re hiring growth drivers.
🔍 Bonus Points
• Apparel or DTC lifestyle experience
• Experience with Triple Whale, Northbeam, Haus, or other incrementality tools
• Strong understanding of creative strategy (UGC angles, hooks, retention metrics)
• Experience collaborating directly with UGC creators and creative teams
• Experience scaling through new product launches and seasonal volatility
📈 What Success Looks Like
• Hitting blended MER targets consistently
• Scaling spend without bloating CAC
• Clear attribution between creative, funnel, and performance
• Unlocking incremental growth on secondary channels
• Operating autonomously with full trust from leadership
If you’ve managed real budgets at real scale — and want to build something meaningful inside one of the fastest-growing brands in DTC —
Apply now.
Let’s scale.