Marketing Senior Manager - Hybrid
The Senior Marketing Manager shapes and leads integrated marketing strategies that drive patient acquisition, engagement, and growth for the Alaska and South Puget Sound regions. This role partners closely with clinical, operational, and executive leaders to translate business priorities into effective, measurable marketing programs. Operating with significant autonomy, this role influences decision‑making across teams and ensures marketing strategies directly support business and growth objectives.
The Senior Manager regularly evaluates the effectiveness of their regional marketing initiatives and communicates outcomes and optimization paths to their stakeholders including divisional marketing leadership, service line leads, and functional teams.
In addition, the Senior Manager ensures planning follows the appropriate campaign development process and ensures campaigns are executed on time and on budget. The Senior Manager participates in key strategic meetings and forums to ensure a constant and trusted presence for the marketing function and provides sound marketing counsel, advice, and strategic input in support of operations.
Essential Functions:
- Use business intelligence and market data to develop and implement marketing plans and campaigns; create and communicate strategy briefs and make recommendations on marketing tactics and channels.
- Lead data driven marketing initiatives with a strong emphasis on digital performance, consumer journey optimization and measurable growth.
- Evaluate the impact of marketing activities and tactics in achieving stated objectives and optimize campaigns in market in real time.
- Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and planning.
- Partner with creative teams, other internal stakeholders and external agencies and vendors; manage and coordinate support services as part of campaign planning and execution.
- Lead the execution of marketing plans from start to finish, driving collaboration and communication with stakeholders and leveraging the right internal processes and resources.
- Manage assigned stakeholder relationships and proactively communicate activities as well as campaign progress, learning and results.
- Undertake continuous analysis of competitive environment and consumer trends; communicate trends and learning to stakeholders and provide strategic recommendations as appropriate.
Essential skills:
- Strong written, verbal, and presentation skills; able to tailor messages to senior-level audiences.
- Ability to effectively build relationships with customers, executive management, and other stakeholders through positive interaction and problem resolution.
- Experience developing and optimizing integrated, multi-channel campaigns (e.g., paid search, email, direct mail, online video/display, out-of-home, social) that are audience-led, insight-driven, and outcome-focused
- Ability to independently manage multiple initiatives simultaneously with minimal supervision.
- Ability to use AI to streamline workflow and analyze data.
Providence caregivers are not simply valued – they’re invaluable. Join our team at Providence Strategic And Management Services and thrive in our culture of patient-focused, whole-person care built on understanding, commitment, and mutual respect. Your voice matters here, because we know that to inspire and retain the best people, we must empower them.
Required Qualifications:
- Bachelor's Degree Marketing, Business or related field or an equivalent combination of education and experience.
- Experience leading successful integrated marketing initiatives and effectively communicating results to stakeholders across the organization.
- Proven marketing campaign management experience.
Preferred Qualifications:
- 8 years in a marketing leadership role.
- Healthcare marketing or healthcare leadership.
Salary Range by Location:
- Washington: Western : Min: $54.40, Max: $85.88
- Washington: Southwest - Olympia, Centralia & Below: Min: $52.19, Max: $82.39
Why Join Providence?
Our best-in-class benefits are uniquely designed to support you and your family in staying well, growing professionally, and achieving financial security. We take care of you, so you can focus on delivering our Mission of caring for everyone, especially the most vulnerable in our communities.
Accepting a new position at another facility that is part of the Providence family of organizations may change your current benefits. Changes in benefits, including paid time-off, happen for various reasons. These reasons can include changes of Legal Employer, FTE, Union, location, time-off plan policies, availability of health and welfare benefit plan offerings, and other various reasons.
