Futures start here. Where first steps, new friendships, and confident learners are born. At KinderCare Learning Companies, the first and only early childhood education provider recognized with the Gallup Exceptional Workplace Award, we offer a variety of early education and child care options for families. Whether it’s KinderCare Learning Centers, Champions, or Crème de la Crème, we build confidence for kids, families, and the future we share. And we want you to join us in shaping it—in neighborhoods, at work, and in schools nationwide.
At KinderCare Learning Companies, you’ll use your skills and expertise to support the work (and fun) that happens in our sites and centers every day. From marketers and strategists to financial analysts and data engineers, and so much more, we’re all passionate about crafting a world where children, families, and organizations can thrive.
We are seeking aSenior Marketing Cloud Analystto serve as our primary platform owner and strategic advisor for Salesforce Marketing Cloud. This is a solo practitioner role requiring exceptional self-direction, technical depth, and consultative maturity. You will be the definitive voice on Marketing Cloud capabilities, limitations, andappropriate usecases—working at the intersection of Marketing, Product, andEngineeringteams to ensurewe'releveragingthe right tool for the right job.
The successful candidate will transform our current Marketing Cloud footprint (limited email Journeys) into a strategic communication engine whilemaintainingclear boundaries around when Salesforce native automation is the superior choice. This requires someone who can articulate technical realities with diplomacy, hold firm on platform best practices under stakeholder pressure, and serve as a trusted advisor rather than an order-taker.
Responsibilities
Platform Ownership & Strategy
Serve as thesingle sourceof truthfor Marketing Cloud capabilities, constraints, and roadmap at KinderCare
Develop andmaintaina clear decision framework for when Marketing Cloud isappropriate versusSalesforce native automation (Flow Builder, email templates, Process Automation)
Own the Marketing Cloud architecture, including data model design, integration patterns with Sales Cloud/Service Cloud, and governance standards
Proactivelyidentifyopportunities to expand Marketing Cloudutilizationin alignment with businessobjectives(email optimization, SMS/MobileConnectexpansion, journey sophistication)
Technical Execution
Design, build, test, and deploy email campaigns, automated journeys, and multi-channel communications using Journey Builder, Email Studio, Automation Studio, and Content Builder
Develop andmaintaindata extensions, SQL queries, and segmentation logic to support targeted communications
Implement personalization usingAMPscriptand dynamic content
Manage Marketing Cloud Connect integration with Salesforce CRM, ensuring data synchronization integrity and troubleshooting sync issues
Establish andmaintaindeliverability best practices (authentication, list hygiene, engagement scoring, suppression management)
Plan and execute SMS/MobileConnectimplementation when business requirements mature
Consultative Partnership
Serve as the "voice of the platform"when evaluating Product or Marketing requests—providing honest, evidence-based assessments of feasibility, level of effort, and architectural appropriateness
Translate technical constraints into business language for non-technical stakeholders
Proactively educate Marketing and Product teams on platform capabilities and limitations, reducing the frequency of requests for impossible or inadvisable implementations
Document decision rationale andmaintaina knowledge base of "why we do it this way" to ensure institutional memory
Governance & Quality
Establish and enforce naming conventions, folder structures, and documentation standards
Develop testing protocols and QA processes to prevent send errors
Monitor platform health metrics, deliverability KPIs, and journey performance
Manage subscriber data quality, consent/compliance (CAN-SPAM, TCPA for SMS), and preference center functionality
Qualifications
5+yearshands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder)
DemonstratedproficiencyinAMPscriptfor email personalization
StrongSQL skillsfor data extension queries and segmentation
Experience withMarketing Cloud Connectand understanding of synchronized data sources, triggered sends, and CRM integration patterns
Working knowledge ofSalesforce Sales Cloud/Service Cloud, particularly Flow Builder, Process Automation, and native email capabilities—you must understand both platforms to advise on toolselection
Understanding of email deliverability fundamentals: authentication (SPF, DKIM, DMARC), sender reputation, list hygiene, and engagement metrics
Demonstrated experience as asolo practitioner or primary platform owner—you'veoperatedwithout a team to rely on and thrived
Track recordofstakeholder managementin environments with competing priorities or challenging team dynamics
Experienceprovidingtechnical guidance to Product or Marketing teams, including the ability todecline or redirect requeststhatdon'talign with platform capabilities or best practices
Background in B2C communicationsatscale, preferably in industries with high-touch customer journeys (education, healthcare, retail, hospitality)
Salesforce Marketing Cloud Email Specialistand Salesforce Marketing Cloud AdministratorCertifications
#LI-Remote
Our benefits meet you where you are. We’re here to help our employees navigate the integration of work and life:
- Know your whole family is supported with discounted child care benefits.
- Breathe easy with medical, dental, and vision benefits for your family (and pets, too!).
- Feel supported in your mental health and personal growth with employee assistance programs.
- Feel great and thrive with access to health and wellness programs, paid time off and discounts for work necessities, such as cell phones.
- … and much more.
We operate research-backed, accredited, and customizable programs in more than 2,000 sites and centers across 40 states and the District of Columbia. As we expand, we’re matching the needs of more and more families, dynamic work environments, and diverse communities from coast to coast. Because we believe every family deserves access to high-quality child care, no matter who they are or where they live. Every day, you’ll help bring this mission to life by building community and delivering exceptional experiences. And if you’re anything like us, you’ll come for the work, and stay for the people.
KinderCare Learning Companies is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, military or veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.