Senior Manager, Consumer Insights – Food & Beverage CPG
📍Westlake Village, CA | Hybrid (3 days/week in office)
💰 Relocation assistance available
We’re partnering with a global food and beverage company with a portfolio of beloved consumer brands to identify a Senior Manager, Consumer Insights.
This is a strategic, high-visibility role for an insights leader who excels at uncovering consumer truths, identifying growth opportunities, and influencing business decisions across Marketing, Innovation, Sales, and Strategy.
Important: This role requires client-side consumer insights experience. Candidates who began their careers in agency research and successfully transitioned into an in-house consumer insights function are encouraged to apply, but agency-only backgrounds will not be considered.
🌟 Why This Role Stands Out
- Be the voice of the consumer for a portfolio of nationally recognized brands
- Shape innovation, brand strategy, and long-term business growth
- Partner directly with senior leaders across multiple functions
- Lead the consumer learning agenda and influence enterprise-level decisions
- Join a purpose-driven organization with a strong commitment to innovation and consumer-centricity
🧠 What You'll Own
Consumer & Market Intelligence
- Identify and interpret emerging consumer, category, and cultural trends
- Uncover insights around changing consumer behaviors, attitudes, motivations, and unmet needs
- Monitor shifts across health, wellness, sustainability, packaging, flavor, and purchasing trends
Segmentation & Consumer Understanding
- Develop and evolve consumer segmentation frameworks
- Define key target audiences, need states, occasions, and purchase drivers
- Translate consumer understanding into actionable business strategies
Market Opportunity Identification
- Conduct market landscape assessments and competitive analyses
- Identify whitespace opportunities, non-consumption occasions, and future growth platforms
- Provide strategic recommendations that guide innovation and portfolio development
Consumer Journey & Decision Mapping
- Build consumer journey maps across retail and eCommerce environments
- Identify barriers, triggers, and conversion opportunities throughout the purchase journey
Research Leadership
- Own the consumer insights learning agenda and research roadmap
- Lead qualitative and quantitative research initiatives
- Oversee innovation testing, concept testing, packaging research, and product validation studies
- Manage external research agency relationships and maximize research investments
Strategic Storytelling & Influence
- Synthesize multiple data sources into compelling, actionable narratives
- Present insights and recommendations to senior leadership
- Influence cross-functional stakeholders by connecting consumer understanding to business outcomes
✅ What We're Looking For
- Consumer Insights, Market Research, or Consumer Strategy experience within CPG
- Client-side (in-house) consumer insights experience is required
- Agency experience is welcome when combined with meaningful in-house experience
- Deep expertise in both qualitative and quantitative research methodologies
- Experience with segmentation, innovation research, product testing, and consumer behavior analysis
- Strong experience with consumer and market data platforms (Nielsen, Numerator, SPSS, or similar)
- Exceptional storytelling and executive presentation skills
- Ability to translate complex data into strategic business recommendations
- Bachelor's degree required
- Master's degree preferred
🎯 Ideal Profile
You are:
- Naturally curious and consumer-obsessed
- A strategic thinker who sees patterns others miss
- Comfortable influencing senior leaders and cross-functional teams
- Equally skilled in research design, analysis, and storytelling
- Passionate about turning insights into business impact