Senior Manager Commercial Marketing- Fertility Solutions North America

About CooperSurgical

CooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. As a division of CooperCompanies, we're driven by a unified purpose to enable patients to experience life's beautiful moments. Guided by our shared values – dedicated, innovative, friendly, partners, and do the right thing – our offerings support patients throughout their lifetimes, from contraception to fertility and birth solutions, to women’s and family care, and beyond. We currently offer over 600 clinically relevant medical devices to healthcare providers, including testing and treatment options, as well as an innovative suite of assisted reproductive technology and genomic testing solutions. Learn more at www.coopersurgical.com.

The Senior Manager, Downstream Marketing – Fertility Solutions, North America will lead commercial strategy for future product launches across capital equipment, service offerings, and software solutions in the fertility market. This individual will serve as the bridge between customers, sales, global product teams, service, software, finance, and executive leadership to ensure new solutions are launched with clear market insight, strong positioning, compelling economic value, and full sales team readiness.

This role is ideal for a proven sales or leader who has successfully sold complex capital solutions, understands financial decision-making, can build executive-level business cases, and knows how to navigate multi-stakeholder buying processes. The position carries a Senior Manager title but is intentionally scoped with a director-level mandate: shaping North America launch strategy, influencing global product direction, enabling the field, and engaging directly with strategic customers.

The successful candidate will bring the intensity, judgment, and customer credibility of a top-performing sales professional, combined with the strategic mindset of a marketing leader. They will not simply create marketing materials. They will define how the market understands the value of future fertility solutions and how the sales organization  wins with them.

The Senior Manager will be responsible for turning future innovation into impact.

This person will lead North America downstream marketing strategy for upcoming launches across equipment, service, and software, ensuring each launch is ly compelling, financially grounded, operationally supported, and clearly differentiated in the market.

They will help answer the most important questions before launch:

• How do we position this solution so customers immediately understand its value?
• Which customer segments should we prioritize first?
• What economic story will resonate with clinic owners, lab directors, physicians, administrators, procurement, finance, and executive buyers?
• How do we help the sales team win complex opportunities?
• How should equipment, service, and software be packaged, positioned, and sold together?
• What objections will the field face, and how do we prepare them to overcome those objections?
• What does North America need from global teams to win in this market?

This role will be accountable for ensuring the company does not simply launch products, but launches them with the clarity, customer relevance, and field readiness required to drive adoption and revenue growth.

• Lead North America commercialization strategy for future fertility product launches across capital equipment, service solutions, and software platforms.
• Develop strategic go-to-market plans that include market segmentation, target customer profiles, launch sequencing, positioning, messaging, pricing input, sales readiness, competitive strategy, and adoption plans.
• Translate global product strategies into North America-specific launch plans that reflect customer buying behavior, capital budgeting cycles, competitive pressures, procurement dynamics, and complex sales realities.
• Serve as a key North America voice in global launch planning, ensuring regional market needs, customer feedback, sales insights, and competitive dynamics influence product development and commercialization strategy.
• Build launch plans that connect equipment, service, software, implementation, training, workflow improvement, financial value, and long-term customer partnership into one clear story.
• Partner with sales, service, software, customer success, finance, legal, operations, and global marketing to ensure the organization is fully prepared before launch.
• Own launch readiness milestones, including messaging, sales tools, customer targeting, field training, competitive preparation, executive presentations, and post-launch performance tracking.

• Act as a strategic partner to the North America sales organization, helping translate product innovation into revenue-generating field execution.
• Equip sales teams with the tools, messaging, financial models, competitive positioning, objection handling, and executive-level materials needed to win complex capital, service, and software opportunities.
• Lead sales enablement for new product launches, ensuring account executives, sales leaders, clinical specialists, service teams, and software specialists are prepared to communicate value with confidence and consistency.
• Help sales teams move beyond product features into business value, workflow impact, operational improvement, risk reduction, return on investment, and long-term partnership.
• Support strategic account planning for high-value opportunities, competitive conversions, multi-site fertility networks, private equity-backed groups, and enterprise-level customers.
• Partner with sales leadership to identify launch targets, early adopters, reference customers, pipeline opportunities, and accounts where new solutions can create impact.
• Provide field coaching and deal strategy support for complex opportunities involving capital purchases, bundled solutions, Master Service Agreements, service contracts, software subscriptions, and executive-level negotiations.
• Serve as a trusted resource to the field, helping sales teams understand not only what to sell, but how to sell it, why it matters, and how to position it with different stakeholders.

• Engage directly with fertility clinics, physicians, embryologists, lab directors, operations leaders, finance stakeholders, procurement teams, and executive decision-makers to understand market needs and buying motivations.
• Lead voice-of-customer work for future launches, including customer interviews, advisory boards, field visits, beta feedback, early adopter programs, win/loss analysis, and post-launch adoption reviews.
• Develop deep insight into customer pain points, capital investment priorities, workflow challenges, service expectations, software adoption barriers, and competitive perceptions.
• Convert customer insight into actionable strategy, including positioning, launch planning, product roadmap feedback, value messaging, and sales enablement.
• Represent the company at customer meetings, industry events, trade shows, sales meetings, and strategic account engagements.
• Build strong relationships with key opinion leaders, strategic customers, and market influencers to support launch success, reference development, and long-term credibility.
• Serve as a credible, ly fluent voice with customers who understand their business, their investment decisions, and the financial realities behind complex purchasing.

• Bring financial discipline and business acumen to launch strategy, value messaging, and sales enablement.
• Partner with finance, sales operations, and leadership to develop revenue forecasts, pricing inputs, adoption assumptions, pipeline expectations, and launch performance metrics.
• Create and refine ROI tools, economic value models, cost justification materials, and executive business cases that help customers understand the financial impact of equipment, service, and software investments.
• Support sales teams in articulating the financial value of capital equipment, service agreements, software subscriptions, bundled offerings, and long-term partnership models.
• Help define structures that support customer value and company growth, including service attach strategies, software adoption pathways, contract positioning, and Master Service Agreement considerations.
• Analyze launch performance, adoption trends, competitive wins and losses, sales cycle dynamics, and customer feedback to recommend adjustments to strategy.
• This role requires someone who can think like a marketer, sell like a top leader, and evaluate opportunities with the financial discipline of an operator.

• Lead through influence across a matrixed organization, aligning internal and global teams around North America  priorities.
• Partner closely with global marketing and product management to ensure North America market requirements are represented in future product strategy, launch planning, and lifecycle management.
• Collaborate with service teams to define service positioning, attach strategy, customer support expectations, renewal messaging, and long-term value creation.
• Work with software and digital teams to support commercialization of fertility software platforms, workflow solutions, implementation models, and customer success strategies.
• Partner with legal and contracting teams to support approaches involving capital equipment, service agreements, software subscriptions, enterprise contracts, and Master Service Agreements.
• Collaborate with clinical, scientific, and technical teams to translate complex capabilities into clear customer value and differentiated messaging.
• Influence senior stakeholders by bringing grounded market insight, customer evidence, sales feedback, financial logic, and strategic recommendations.
• This role will require executive presence, strong communication skills, and the ability to bring multiple teams together around a clear vision.

This role will have meaningful influence across:

• North America launch strategy
• Future fertility equipment commercialization 
• Service growth and attach strategy
• Software adoption and positioning
• Sales team readiness and effectiveness
• Strategic account engagement
• Customer value messaging
• Global product feedback
• Competitive positioning
• Revenue growth and market adoption

The Senior Manager will help define how future fertility solutions are introduced, sold, adopted, and scaled across North America.

Success in this role will be measured by the ability to:

• Deliver successful North America launches for future equipment, service, and software solutions.
• Increase sales team readiness, confidence, and effectiveness in complex selling environments.
• Create compelling customer-facing value stories that support capital investment, service attachment, and software adoption.
• Improve launch adoption, pipeline development, win rates, competitive conversions, and revenue growth.
• Build strong alignment between North America sales, marketing, service, software, finance, legal, operations, and global product teams.
• Generate customer and field insights that influence global product strategy and decision-making.
• Develop high-impact sales tools, ROI models, business cases, competitive materials, and executive presentations.
• Establish credibility as a strategic leader with sales teams, customers, global partners, and senior leadership.
• Operate at a Director-level scope while building the downstream marketing function with discipline, urgency, and  intensity.