Senior Director, Product Marketing

We're looking for a strategic, data-driven marketing leader to own the go-to-market narrative for our AI and analytics portfolio. You'll shape how the market understands our products — from positioning and messaging to launches and pipeline influence — and work closely with product strategy, sales, and executive leadership to drive growth. 

Responsibilities:

• Define and own compelling positioning and messaging for AI and analytics products across all buyer segments and industries.
• Lead major product launches end-to-end, coordinating cross-functionally to deliver pipeline and revenue impact.
• Build and develop a high-performing PMM team, fostering a culture of curiosity, rigor, and customer obsession.
• Partner with product strategy to develop enablement tools, competitive battlecards, and ROI frameworks that accelerate deals.
• Oversee the AI content ecosystem from thought leadership to demand gen assets to social 
• Develop full funnel marketing strategy starting with creating product awareness to multi-channel demand gen campaigns
• Partner with PR on AI storytelling across earned and paid media
• Translate product innovation into differentiated customer-centric storytelling
• Develop executive keynotes, thought leadership pieces and product launch messaging
• Translate AI narratives into clear sales motions and audience-specific value propositions.
• Build pitch frameworks, industry storylines, and deal narratives aligned to GTM priorities.
• Recruit, manage and optimize marketing agency execution to achieve our revenue and go-to-market goals
• Agency/contract support — Paid amplification and content/creative production as needed.

Qualifications:

• Proven experience leading marketing or communications teams for and go-to-market strategy for cloud-based analytics, data platforms, and AI/ML solutions 
• Demonstrated ability to craft differentiated positioning and messaging tied to AI Data Platform, and industry-specific data solutions across technical and business buyers
• Track record of leading high-impact product launches for cloud analytics and AI services that drive pipeline, adoption, and revenue growth
• Strong leadership experience building and scaling marketing teams focused on data and AI portfolios
• Expertise in developing sales enablement for complex enterprise deals, including competitive battlecards, as well as ROI/TCO frameworks 
• Ability to translate AI Data Platform innovations (e.g., autonomous capabilities, embedded AI, unified data platform) into clear, customer-centric value propositions
• Experience partnering closely with product management and engineering to align roadmap innovation with market-facing narratives
• Ability to translate AI-driven analytics capabilities into clear sales plays, use cases, and audience-specific messaging for CIOs, data leaders, and line-of-business executives
• Data-driven mindset with experience using pipeline metrics, consumption signals, and cloud adoption KPIs to optimize GTM strategy

• Artificial Intelligence
• GTM
• Product Management
• Product Marketing
• Team Leadership