Job Description:
A leading food-focused CPG company is seeking a Senior Director of Marketing to lead high-level marketing strategy and drive brand growth. This role will be onsite in New Jersey and requires collaboration with cross-functional teams, including Sales, Product, Operations, and Executive Leadership. The position oversees integrated marketing campaigns, brand strategy, and portfolio initiatives to maximize market impact, revenue, and consumer engagement.
Qualifications
Required Qualifications
10+ years of experience in marketing, with significant leadership experience in consumer packaged goods (CPG), particularly in food products
Proven success leading brand strategy, integrated campaigns, and go-to-market initiatives
Experience managing substantial marketing budgets with a clear focus on ROI
Demonstrated ability to partner with senior management and executive leadership
Strong analytical skills with experience leveraging consumer insights, market research, and data analytics to drive strategy
Excellent leadership, communication, and executive-level presentation skills
Comfortable with multi-channel marketing, including digital, social, retail, e-commerce, and experiential channels
Ability to travel 25–35% as needed for business initiatives
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree preferred
Experience using tools such as Circana, Qualtrics, Claritas-Geoscape, NIQ, or similar marketing analytics platforms
Bilingual (English/Spanish) is a plus
Strong track record of developing high-performing marketing teams and fostering a culture of creativity, accountability, and collaboration
Key Responsibilities
Strategic Leadership
Develop and lead comprehensive, multi-year brand and marketing strategies aligned with business objectives
Identify, evaluate, and execute go-to-market strategies for new markets, channels, and consumer segments
Drive innovation in positioning, messaging, and customer engagement for domestic and international growth
Own and evolve brand strategy, identity, and voice across all consumer touchpoints
Marketing Execution
Oversee product launches, portfolio growth initiatives, and multi-channel marketing campaigns
Ensure consistent storytelling across digital, retail, social, e-commerce, and in-store experiences
Partner with agencies and external partners to deliver best-in-class creative and media performance
Optimize channel mix and messaging to maximize reach, relevance, and ROI
Data & Performance Management
Establish KPIs and performance frameworks to measure brand health, campaign effectiveness, and commercial impact
Leverage consumer insights, market trends, and analytics to inform strategy and optimize marketing performance
Translate data into actionable insights to drive continuous improvement
Cross-Functional Collaboration
Collaborate with Sales, Product, Production, R&D, Legal, and Executive teams to align marketing strategies with commercial goals
Serve as a trusted advisor to executive leadership on market trends, brand performance, and growth opportunities
Team Leadership & Development
Build, mentor, and lead a high-performing marketing team, fostering creativity, accountability, and collaboration
Drive organizational alignment and ensure marketing initiatives support overall business objectives
Key Competencies
Strategic thinker with strong analytical and creative problem-solving skills
Effective leader with experience managing multi-functional teams
Strong communicator and presenter, capable of influencing at the executive level
Results-oriented with a focus on ROI and measurable business impact
Ability to manage multiple priorities in a fast-paced environment