Our internal consulting agency is seeking a Senior Digital Analytics Implementation Specialist to join their team in an ongoing contract or full-time employment capacity if desired.
Role Type: Senior Individual Contributor (Non Manager)
Team: Adobe Practice Operational Readiness & Optimization
Location: Flexible (U.S.) | Travel ~1020%
Role Overview
Were hiring a Senior Digital Analytics Implementation Specialist to serve as the hands on expert in Adobe Analytics (AA), Adobe Customer Journey Analytics (CJA), and Adobe Experience Platform (AEP). This role is focused on implementation excellence configuring instrumentation, ensuring accurate data capture, preparing AEP datasets for analysis, and building CJA data views and dashboards that deliver reliable insights.
This role supports the end to end analytics foundation across Adobe Analytics CJA AEP, ensuring data is modeled, stitched, joined, and validated so downstream solutions work reliably.
Key Responsibilities
Implementation Leadership Adobe Launch, AEP Web SDK, Tagging
" Lead Adobe Launch (Tags) and AEP Web SDK/Edge Network implementations, including tagging configuration, event mapping, and QA across environments.
" Develop and maintain data layer specifications, event taxonomies, tracking patterns, and documentation frameworks.
" Write and maintain Solution Design References (SDRs) capturing event-level instrumentation.
" Conduct detailed instrumentation QA, validating accuracy, identity behavior, and end-to-end data integrity.
Adobe Analytics Configuration & Migration Support
" Configure Adobe Analytics variables (events, props, eVars) to support clean ingestion and alignment with AEP datasets.
" Audit existing Adobe Analytics setups and support transition toward CJA based analysis.
" Ensure Adobe Analytics event structures align to XDM expectations and AEP stitching requirements.
AEP Data Modeling & Dataset Preparation
" Contribute to AEP XDM schema definition, identity namespace setup, and dataset configuration.
" Validate dataset ingestion (batch & streaming), schema mapping, identity stitching, and join readiness.
" Collaborate with engineering teams to ensure stable ingestion flows from SDK AEP CJA.
CJA Configuration, Joins & Dashboarding
" Set up and maintain CJA Connections across AEP datasets.
" Configure Data Views, including joins, identity mapping, component governance, calculated metrics, and filters.
" Build CJA Workspace dashboards for lifecycle reporting, funnel analysis, product insights, and operational visibility.
" Apply consistent naming, structuring, and governance patterns for scalable reporting.
Cross-Solution Alignment
" Ensure tracking and dataset structures support downstream segmentation, activation, and journey measurement use cases.
" Partner with internal solution leads across data, workflow, content, and activation to ensure end to end data integrity.
" Provide clarity on how instrumentation decisions impact cross-platform behavior in AEP and CJA.
Required Qualifications
" Active Adobe Certification(s) in Adobe Analytics and/or Adobe Customer Journey Analytics (CJA), at Professional or Expert level.
" Strong hands-on experience implementing:
o Adobe Launch (Tags)
o AEP Web SDK / Edge Network
o Data layers and event instrumentation
o Adobe Analytics variable/event design
o CJA Connections, Data Views, identity joins, and derived fields
" 58+ years of digital analytics implementation or instrumentation experience.
" Experience with AEP XDM schemas, datasets, identity graphs, and ingestion validation.
" Proficiency writing SDRs, tracking requirements, and data-layer specifications.
" Experience building CJA dashboards, funnels, cohort analyses, and cross-channel insights.
Preferred Qualifications
" Experience with server-side tagging and event forwarding.
" Familiarity with AJO measurement needs and journey data flows.
" Experience with cloud data platforms (Snowflake, BigQuery, Synapse).
" Exposure to lifecycle marketing analytics, experimentation, or Adobe Target.
What Success Looks Like
" Accurate, reliable tracking captured through Launch and Web SDK.
" Clean, well structured AEP datasets that stitch and join correctly inside CJA.
" Dashboards and insights that reflect consistent, trusted data.
" Smooth, stable AA CJA AEP workflows enabling dependable reporting and analysis.
" Solid alignment with solution leads ensuring data supports activation, journey design, and content workflows.
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.