Bilingual Copywriter III
Summary
We're a multicultural team driven by ideas that inspire action and emotion. Our team connects insights and creativity to build campaigns that speak to diverse audiences across languages, cultures, and platforms.
This position will support the Sr. Manager to collaborate with cross-functional teams who lead the strategy, roadmap prioritization, journey/experience mapping, and the identification of opportunities to improve the experience, all through the customer lens.
The Role
We're looking for a bilingual Creative Copywriter (English/Spanish) who understands how language shapes perception and emotion. You'll transform insights into stories and write with nuance in both languages - keeping cultural authenticity at the heart of every idea.
Duties and Responsibilities
- Concept and write copy for integrated Brand and Direct Response campaigns across social, digital, print, and video.
- Adapt and localize copy between English and Spanish while preserving tone and intent.
- Contribute to brainstorms, creative reviews, and client presentations.
- Development of relevant in-language communications to ensure we deliver an industry-leading customer experience across multiple digital customer service channels.
- Actively and consistently support all content creation, management, quality control, and delivery of Spanish-language and bilingual communications.
- Support the Sr. Manager in implementing and centralizing the enterprise-wide content creation process to ensure a cohesive, customer-centric experience across all languages.
- Apply bilingual copywriting skills; must have advanced knowledge of standard concepts, practices, and procedures for writing copy for print, web, and digital platforms.
- Blend an array of ideas and concepts into a single cohesive message while maintaining brand voice.
- Write clear and persuasive copy for multiple media platforms, including:
- Billing, appointment reminders, service changes
- Outage & troubleshooting communications
- Mobile, Internet, and Video onboarding and lifecycle content
- Collections, Retail collateral, in-store posters, support content
- Spanish-language content across company.net website, their App and TV App, IVR, Virtual Agent, Self-Service Activation microsites
- Update and maintain the universal Spanish-language glossary and terminology checklists to ensure consistency of tone/voice.
- Guide and manage multiple marketing and creative agencies; establish and oversee a content ticket request tool for internal stakeholders, including timelines, QC procedures, and standards.
- Deliver end-to-end content for customer engagement and marketing campaigns using digital tactics; develop tracking, optimize CTAs/landing experiences, and prepare/analyze campaign results.
REQUIRED QUALIFICATIONS
This role requires bilingual (English-Spanish) copywriting expertise, demonstrated experience working within or alongside Advertising agencies, strong Spanish-language content development abilities, creativity, technical proficiency, and operational excellence. The ideal candidate has a proven track record in Spanish-language content management, content QC, customer experience, and operations.
- Direct Response expertise is a must
- Ability to read, write, speak, and understand English and Spanish.
- Must have bilingual (English-Spanish) copywriting experience, including adapting and transcreating content across platforms.
- Must have prior experience working in a Advertising agency or managing agency partners with demonstrated success delivering large-scale content initiatives.
- Customer-centric focus and thought leadership.
- Excellent command of English and Spanish with mastery of sentence structure, context, syntax, and grammar.
- Exceptional written and verbal communication skills.
- Effective leadership, presentation, and collaboration skills.
- Understanding of the customer lifecycle journey.
- Ability to manage multiple complex projects across cross-functional teams.
- Strong prioritization, organization, and problem-solving abilities.
- Knowledge of emerging digital trends and technologies.
- Ability to influence internal and external stakeholders and build consensus.
- Ability to lead cross-functional and virtual teams in a matrixed organization.
- Ability to make decisions under pressure and drive results.
- Independent thinker and self-starter.
- Fully bilingual with abilities to write and speak Spanish and English fluently
Education
- BA/BS in Marketing, Communications, or equivalent work experience
Related Work Experience
- Experience in English and Spanish-language content development/copy editing, proofing, QC and developing content/programs to improve customer experience - 5+ years
- Project management experience - 3+ years ability to multi-task and handle large volume of projects and demanding deadlines
