Who Are We?
Digital Counsel, a New York-based fullstack marketing agency, merges expertise in contemporary art and media to deliver advertising by artists. Our services include digital marketing strategy, content creation, social media management, paid media advertising, branding, and website design. Partnered with renowned clients such as Hyundai Artlab, Rockefeller Center, and The Armory Show, we bring an unparalleled understanding of trends and cultural narratives. As the first affiliate of Cultural Counsel, we leverage decades of art world experience to offer premium advertising and digital marketing tools tailored to amplify earned media. Our social-first approach, led by artists, bridges nuanced art world distinctions with broader public engagement.
About the Role
We are seeking a highly skilled copywriter with experience in premium health, luxury services, and advanced medical innovation to concept, define and execute messaging across social, web, paid media, organic content, and dark ads. This role is for someone who can bring sophistication, performance awareness, and editorial rigor to a brand operating at the intersection of concierge healthcare, cutting-edge technology, and neurocognitive wellness.
The ideal candidate knows how to write for both brand and conversion. They are equally capable of crafting elevated website copy, persuasive paid campaigns, refined social storytelling, and highly targeted ad creative. They understand how to communicate complex medical and technological concepts with clarity, authority, and elegance, while maintaining sensitivity to the trust and discretion required in health communications.
Key Responsibilities
- Develop and write copy across website, landing pages, social media, email, organic campaigns, paid campaigns, and dark ads
- Create messaging that resonates with HNWIs, health-conscious audiences seeking highly personalized, best-in-class care
- Write high-performing copy for paid and organic social, with sensitivity to audience segmentation, funnel stage, and platform context
- Concept and refine dark ad copy for targeted campaigns, balancing performance goals with a premium brand voice
- Translate specialized subject matter in neurology, cardiology, diagnostics, and advanced health technology into digestable, compelling, and credible language
- Partner with brand, growth, creative, and leadership teams to ensure consistency across all consumer touchpoints
- Support campaign launches, service rollouts, and acquisition efforts with messaging that drives both engagement and conversion
- Maintain a tone that feels elevated, intelligent, discreet, and medically credible
- Contribute to messaging frameworks and voice guidelines for organic and paid channels alike
Qualifications
- 5+ years of copywriting experience across social, web, and paid media
- Strong portfolio demonstrating work for premium, luxury, health, wellness, or medically adjacent brands
- Experience writing performance-oriented creative, including paid social, dark ads, and conversion-focused landing pages
- Ability to write for both organic brand building and paid customer acquisition
- Familiarity with healthcare, health technology, concierge medicine, longevity, diagnostics, or other medically sophisticated categories
- Knowledge of or strong interest in neurology and cardiology
- Excellent command of tone, audience, and message hierarchy across formats and channels
- Ability to absorb technical or clinical information and shape it into concise, persuasive copy
- Strong editorial standards and attention to detail
Ideal Candidate
- Understands how to make premium healthcare feel both aspirational and trustworthy
- Can shift seamlessly between elevated brand storytelling and high-conversion ad copy
- Knows how to write for different audience segments without losing voice consistency
- Has strong instincts for what performs in paid and organic social environments
- Brings a refined, modern sensibility to health, science, and service-oriented storytelling
Preferred Experience
- Concierge medicine or private healthcare
- Premium wellness, longevity, or diagnostics brands
- Neurology, brain health, or cardiology-focused organizations
- Health technology or precision medicine companies
- Luxury service brands with a strong focus on personalization and discretion
