Your Role
The Digital Platform team creates and maintains the foundation and features upon which Stellarus technical products are built. The Salesforce Marketing Cloud Application Developer, Consultant will report to the Senior Manager, Digital Applications. In this role you will be the comprehensive subject matter expert Application Developer, Consultant, specializing in Salesforce Marketing Cloud to join the Stellarus Digital Platform team. This role requires deep expertise in developing, testing, and coordinating marketing campaigns while ensuring strict compliance with healthcare regulations including HIPAA and state insurance requirements. The ideal candidate will lead the technical development of personalized customer communications, coordinate cross-functional testing efforts, and work closely with marketing, compliance, and IT teams to deliver secure, scalable marketing automation solutions.
Having a desire to help achieve transformational healthcare improvement should serve as the inspiration behind the ideal candidate’s willingness to participate across many different activities within an agile working model. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.
Your Work
In this role, you will:
Design and develop complex email marketing campaigns using Salesforce Marketing Cloud
Build automated customer journeys using Journey Builder for member onboarding, renewal campaigns, and health program engagement
Create dynamic content blocks and personalization strategies using AMPscript and dynamic content
Develop responsive email templates optimized for various devices and email clients
Implement advanced segmentation and targeting strategies using Audience Builder and Contact Builder
Write and optimize AMPscript, SSJS (Server-Side JavaScript), and SQL queries for data manipulation and personalization
Develop custom REST and SOAP API integrations between Marketing Cloud and internal systems
Build and maintain data extensions, synchronized data sources, and automated file imports/exports
Create custom landing pages and microsites using CloudPages and Web Studio
Implement Marketing Cloud Connect integrations with Salesforce CRM and other enterprise systems
Lead comprehensive testing strategies including A/B testing, multivariate testing, and personalization testing
Coordinate testing efforts across development, QA, marketing, and compliance teams
Establish and maintain testing protocols for campaign deployment and data accuracy
Develop automated testing frameworks for email rendering, link validation, and data flow verification
Document testing procedures and maintain testing environments for various campaign types
Ensure all marketing campaigns comply with HIPAA regulations and healthcare data privacy requirements
Implement secure data handling practices for Protected Health Information (PHI)
Maintain audit trails and documentation for regulatory compliance purposes
Collaborate with compliance teams to validate campaign content and data usage
Stay current with healthcare marketing regulations and industry best practices
Design and implement data architecture for member segmentation and campaign targeting
Develop custom reports and dashboards using Marketing Cloud Analytics and external BI tools
Manage data quality, cleansing, and validation processes for marketing databases
Create automated data flows between Marketing Cloud and claims systems, member portals, and enrollment platforms
Implement tracking and attribution models for campaign performance measurement Collaborate with development teams to integrate new features and improvements.
Ensure security and compliance standards are met throughout the development and deployment process.
Lead the team in regular system audits and implement necessary updates and patches.