The POD Marketing Specialist aka Strategic Marketing Specialist performs ongoing tasks to support the POD (Points of Distribution) team in developing and executing marketing strategies for a subset of grouped properties
Act as a project owner for assigned marketing jobs:
Manage project lifecycle from ideation to deployment in a timely manner
Initiate and expedite workflow process through Salesforce marketing process tool
Ensure expenses for the event are within budget and strategic initiatives
Set up guests’ criteria and offer values with manager/director guidance and can adjust templates based on their direction
Coordinate with on-site marketing team to track execution of marketing activities and ensuring all execution issues resolved
Tracking inputs and feedback from other marketing functions on calendar plans
Manage post event follow ups and reconcile expenses
Make improvements to templates and processes and creates tools in support of business needs
Complete execution details for assigned marketing jobs:
Develop event and offer details for assigned marketing jobs in conjunction with property partners and POD leadership
Source and submit purchase orders for gifts/ gift cards/ cars needed for event execution
Handle contracts with 3rd party vendors
Develop and maintain basic relationships with vendors essential to completing the jobs both internal and external
Manage communication messaging:
Draft value proposition and compelling copy
Review, provide critical creative feedback
Approve marketing material based on factual job details and basic creative guidance
Review and proof direct mail and email jobs to ensure accuracy and content is correct prior to deployment
Work with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods. Pod interfaces and interact with the following groups:
