About New Tradition
Founded in 2010, New Tradition is a premium out-of-home media company, specializing in iconic best-in-class assets that commands attention across the country. We help brands stay top-of-mind by targeting consumers while they are on the go, as well as in the vibrant areas where they live, work, and play.
New Tradition works with top brands and agencies, delivering game-changing campaigns across our premium large format displays and lifestyle center portfolios. Our iconic inventory includes the world-famous One Times Square and other marquee assets in Chicago, New York, Los Angeles, Las Vegas, Miami, Boston, Atlanta, Washington D.C., San Francisco, Seattle, Portland, Nashville, and Austin.
New Tradition is a portfolio company sponsored by Blackstone, the world’s largest alternative asset manager, with over $1 trillion in assets under management. Our partnership with Blackstone, with its extensive portfolio of real estate assets and network of portfolio companies, helps to fuel New Tradition’s continued growth and meaningfully enhances our network of real estate and advertising relationships.
As we scale, we’re expanding our Sales team with a new Regional Account Executive in Los Angeles. This is a high-ownership, high-urgency role designed to unlock revenue from advertisers that fall outside traditional national agency paths—regional brands, mid-market advertisers, and high-potential local businesses.
About the Role
The Regional Account Executive is responsible for identifying and closing new business across regional agencies, local brands, and SMBs within their assigned market. This is a hunter role—you won’t be handed a book. Instead, you’ll partner with our local leadership and national team to carve out scalable, repeatable demand from under-penetrated advertisers.
You will operate as the local expert in your market—deeply familiar with consumer movement patterns, competitive media, and the full New Tradition asset portfolio. Our best Regional AEs aren’t just sellers—they are consultants who understand how to position inventory contextually and help brands show up where it counts.
These roles are essential to our strategy to diversify demand and scale growth efficiently in key markets.
What You’ll Do
- Actively prospect and close new business across regional agencies, mid-market advertisers, and emerging local brands
- Build and maintain a healthy, self-sourced pipeline using outbound efforts, referrals, and events
- Serve as a hyperlocal expert—understand neighborhoods, audience behaviors, and what makes your market tick
- Master our asset portfolio and be able to match inventory opportunities to client goals
- Develop pitch materials and local go-to-market narratives in partnership with planning and marketing teams
- Track pipeline, forecasting, and performance in CRM tools (e.g., Salesforce)
- Help shape vertical, seasonal, or asset-level monetization strategies based on demand signals
Who You Are
- 3–6 years of experience in media, advertising, marketing, or local B2B sales
- Strong understanding of your city’s advertising landscape and business ecosystem
- Resourceful, self-motivated, and unafraid to work a territory from the ground up
- Excellent communicator with natural storytelling instincts
- Proven experience managing a pipeline and closing against clear targets
- Comfortable operating with autonomy in a high-accountability culture
- OOH experience is a plus, but not required—we value hustle, insight, and ownership
Why Join New Tradition
- Drive growth in one of the most visible and creative media categories
- Join a company investing meaningfully in market-specific sales infrastructure
- Sell premium, high-visibility inventory in a growing market portfolio
- Competitive base + commission structure
- Tight-knit, collaborative team culture with room for upward mobility
Apply Today
If you are ready to own a market, build a book, and help shape the future of out-of-home media—we’d love to meet you.
Location: This role will be in our Los Angeles, CA office with an expectation to be present in the office Monday to Thursday during standard office hours and remote on Friday.
New Tradition is an equal opportunity employer. We are committed to fostering a diverse and inclusive workplace that reflects the values of equity and mutual respect. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, marital status, disability, veteran status, or any other characteristic protected by applicable law. We encourage individuals of all backgrounds to apply and are dedicated to providing an environment where all employees feel valued and supported.
New Tradition provides reasonable accommodations for individuals with disabilities in accordance with applicable law. If you need a reasonable accommodation during the application or interview process, please contact us at hr@newtradition.com.
New Tradition will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state, and local laws.
To all Recruitment Agencies: New Tradition does not accept agency and unsolicited resumes and is not responsible for any fees related to such agency or unsolicited resumes.