OverviewVenterra is looking for a hands-on, strategic marketing leader to own-up marketing strategy for new multifamily communities from construction through stabilization.This role is for someone who wants to be handed the goal, trusted with the strategy, and held accountable for the outcome.This is not a traditional property marketing role. Creative assets matter, but the core responsibility is lease-up strategy, demand generation, pipeline health, launch readiness, local market awareness, and performance against leasing goals.Thewill serve as the marketing owner for assigned new development lease-ups across multiple markets. This person will assess each asset, understand the local market, define the renter audience, build the launch strategy, align stakeholders, and drive execution with urgency and precision.Success requires ownership, business judgment, strong follow-through, comfort with ambiguity, and the ability to lead without waiting to be told what to do. The right candidate will be comfortable making recommendations, influencing cross-functional partners, escalating risks, and being measured by business outcomes.The expectation is not simply to support openings. The expectation is to build qualified demand ahead of first units, sustain leasing momentum through opening, and help accelerate each community toward stabilizationexpected to also be an individual contributor, responsible forup of many marketing related systems, media, etc.Core Responsibilities
Build lease-up plans that align asset goals, market conditions, renter profiles, delivery schedules, pricing, and business.
ing,renderingsandtours.
drip email campaigns and social media campaigns, promoting community lifestyle, benefits, and updates.
goals based on marketDevelop local brand positioning that reflects each community’s location, product, amenities, lifestyle, target renter, and competitive landscape.
Travel to assigned markets to understand competitors, traffic drivers, employers, universities, retail nodes, signage opportunities, referral sources, renter behavior, and conversion barriers.
marketidentifyLead launch planning across internal teams, vendors, and local partners.
Influence without directclarity, andrisks early.
Use leasing insights and performance data to refine messaging, targeting, outreach, campaigns, budgets, and positioning.
Create repeatable tools, timelines, and playbooks to improve consistency and speed across future lease-ups.
:Success in this role will be evaluated by the ability to:asfor each community.4–7+ years ofmarketing experience, preferably in multifamily, real estate, hospitality, retail, or another location-based consumer business.Proven ability to build marketing plans tied to business goals, launch timelines, demand generation, and measurable outcomes.Bachelor’s degree in Marketingpreferred.Technical Expectations:The ideal candidate should have:
Working knowledge of conversion-focused campaign strategy and performance reporting.
ableProficiencyFamiliarity with design tools or the ability to guide creative development effectively.
marketto understand competitors, demand drivers, renter behavior, local partnerships, signage opportunities, outreach opportunities, leasing barriers, and launch execution needs
