Program Analyst – Dealer Operations & Lead Management

About the Role

We are seeking a highly driven Program Analyst to support dealer performance and customer engagement initiatives across leading automotive brands (Chevrolet, Buick/GMC, Cadillac).

This is a business-critical role focused on dealer lead management, program optimization, and vendor coordination. You will act as a key liaison between internal teams, dealerships, and external partners to drive adoption, improve processes, and enhance sales outcomes.

Key Responsibilities

• Own and manage dealer lead management / data mining programs, ensuring performance, adoption, and continuous improvement
• Partner with internal stakeholders to deliver dealer-focused solutions and align program initiatives
• Manage vendor relationships including onboarding, performance tracking, and quarterly reviews
• Analyze program performance data and provide actionable insights to improve dealer engagement and sales conversion
• Create and distribute dealer communications (newsletters, guides, program updates, etc.)
• Support webinar planning, dealer training sessions, and engagement initiatives
• Maintain internal tools and platforms to ensure accurate, user-friendly content for dealers and field teams
• Facilitate feedback sessions with top-performing dealers to identify best practices and improvement opportunities

Required Qualifications

• Bachelor’s degree
• 2+ years of experience in:
• Automotive OEM / dealership / BDC operations
• OR CRM / lead management / digital retail environments
• Strong analytical skills with ability to interpret data and drive decisions
• Excellent communication, presentation, and stakeholder management skills
• Experience working cross-functionally and managing multiple priorities
• Vendor or program coordination experience
• Proficiency in Microsoft Office (Excel, PowerPoint, Teams)
• Self-starter with ability to work independently

Preferred Qualifications

• Experience with automotive lead management, CRM workflows, or BDC operations
• Familiarity with dealer programs or digital retail tools
• Experience working with external vendors in a collaborative environment

Why This Role?

• Opportunity to work with a leading global automotive brand
• High visibility role with direct impact on dealer performance and sales outcomes
• Blend of data analysis, program ownership, and stakeholder engagement
• Ideal for candidates looking to grow into Program Manager / Strategy roles

Apply Now

If you have a passion for data-driven decision making, dealer operations, and program management, we’d love to hear from you!