Employee Mission
As an employee at Coolibar, you play a vital role in advancing our mission: to keep the world safe from sun damage, protecting those with sun-related medical conditions and helping prevent it for everyone else. You are part of a collaborative, cross-functional team dedicated to delivering the most innovative, user-centric UPF 50+ clothing and products, empowering people to live active, outdoor lives with confidence and safety in the sun.
Job Summary
The Product Merchandising Manager is responsible for driving the strategy, performance, and growth of one or more Coolibar product categories. This role plays a key part in shaping the product assortment by translating user insights, market trends, and business goals into compelling and high-performing product lines.
The Product Merchandising Manager may oversee categories such as Casual, Travel, Swim, Resort, Hats, Accessories, or emerging product segments depending on business needs and team structure.
This position requires a strong commercial mindset and a deep passion for product. The Product Merchandising Manager must live and breathe their category, developing a deep understanding of the user and translating those insights into relevant product direction and assortment strategies.
The Product Merchandising Manager works cross-functionally with Product, Product Development, Marketing, E-Commerce, Planning, Buying, and Wholesale teams to ensure that assortments support both business growth and the Coolibar mission.
This role plays a key part in shaping the product roadmap by ensuring category strategies are grounded in user insight and translated into strong product assortments.
This role sits at the intersection of Product, Merchandising, and User Insight, ensuring that category strategies are driven first by user needs and translated into strong commercial performance.
This is a full-time, in-person position based at our headquarters in Miami. Office hours are Monday through Friday, 9:00 AM to 5:00 PM.
Key Responsibilities
- Develop a deep understanding of the user and ensure product decisions consistently reflect their needs, behaviors, and lifestyles, translating those insights into relevant product direction, assortment evolution, and category growth.
- Partner closely with the Product and Product Development teams to ensure each style is intentionally built to meet defined user needs and performance expectations.
- Develop and manage seasonal assortment strategies aligned with category performance goals and overall business objectives.
- Own and monitor the category’s commercial performance, partnering with Planning and Buying to deliver against revenue, margin, sell-through, and inventory productivity targets.
- Build and maintain seasonal line plans that balance core product continuity and assortment productivity.
- Define assortment architecture including product mix, price ladders, and lifecycle management.
- Help shape the seasonal product story for the category, ensuring assortments come together as a cohesive and compelling narrative that resonates with the user across all channels.
- Partner with Marketing, E-Commerce, and Sales teams to support GTM (Go-To-Market) strategies, ensuring product launches, assortment positioning, and messaging align with the intended user and category objectives.
- Collaborate with Marketing and E-Commerce teams to support product storytelling and seasonal campaign execution.
- Partner with the Wholesale team to align assortments with external retail partners and channel opportunities.
- Work closely with Planning and Buying teams to align demand forecasts, inventory strategies, and seasonal launches.
- Use performance insights and sales data to inform assortment decisions and future product direction.
- Support in-season management and exit strategies to maintain healthy inventory levels and strong product lifecycle performance.
- Present seasonal assortments, category strategies, and performance insights to cross-functional teams and leadership.
- Ensure alignment across Product, Marketing, Planning, and Sales teams on category priorities and timelines.
- Act as a connector between teams to support clear communication and effective execution of category plans.
Qualifications
- Bachelor’s degree in Merchandising, Business, Marketing, or a related field.
- 5–10+ years of experience in merchandising, category management, buying, or product merchandising within apparel or lifestyle brands.
- Strong analytical skills with experience interpreting sales data, margin performance, and user insights.
- Proven ability to build and manage product assortments aligned with business goals.
- Experience working for a product-driven brand or developing assortments in close partnership with Product and Design teams strongly preferred.
- Experience collaborating cross-functionally with Product, Planning, Marketing, and Sales teams.
- Experience working in direct-to-consumer (DTC), wholesale, or omnichannel environments preferred.
- Proficiency in PLM systems, Excel, and retail analytics tools (Tableau, Power BI, or similar).
- Experience working with SAP (or similar ERP systems) is a plus.
- Excellent communication and presentation skills with the ability to clearly articulate product strategies and performance insights.
