Collaborate in all activities for a product throughout its life cycle (Product Life Cycle, PLC): from the launch on the market to the exit from production. He support the definition of the commercial objectives for a product (sales, market share, turnover) and the most effective marketing strategies to achieve them.
Responsibilities
•Product/Project/Category Management for the defined product category
•Collaborate in all aspects of in-life products, including customer feedback, requirements, and issues
•Support the Product Marketing Specialist in defining of Multi-Year Product Plan for the defined product category
•Responsible for the Market research (including customer visits and events) generating product requirements;
•Design the product trainings
•Creates the programs and collateral to market to sell a product effectively
•Definition of product specificationand go to market plans (included phase-in/phase-out plan);
•Support to Product Strategy Manager in Market intelligence and competitor analysis (benchmarking);
Qualifications
Currently in Junior or Senior year in a Marketing Program at a college or university.