Job Summary
Our industry-leading Insights content is designed to inform and support our clients; help our sales teams acquire, retain and deepen client relationships and serve our Private Bank objectives. You will work closely with our subject matter experts and specialists in planning, investing, lending and banking. You will also translate sometimes complex, technical ideas about investments, taxes and wealth planning strategies, tailoring our Insights for Private Bank clients and prospects who are consuming content on a variety of digital platforms.
In this role, you will use your knowledge of social media and digital platforms to collaborate with our marketing partners (Insights marketing, product marketing, digital marketing, search engine optimization, design and branding experts) to conceptualize, write and edit concise, engaging, differentiated content for global distribution to clients and prospects of J.P. Morgan's Private Bank (high net worth clients and their families).
Job Responsibilities
- Produce engaging written content tailored to a high-net worth audience on topics including macroeconomics, capital markets, investing strategies, wealth planning, banking and lending, ensuring content adheres to control, audit, legal and compliance requirements
- Original writing: Interview subject matter experts, attend conferences and investment calls/ webcasts; translate into clear, concise strategic content, short-form and occasional long-form articles, paid media campaigns, etc.
- Editing: Enhance the effectiveness of initial drafts from subject matter expert(s), with them. This could require editing, a major rewrite, restructuring, suggested chart refinements and more.
- Adapt messaging by channel - digital (web and email), social, video, infographics. Integrate search engine optimization.
- Strategic repurposing: Adapt previously written content for distribution to different client segments or regional audiences.
- Peer reviews: Provide and receive reviews from writing team colleagues.
- Become versed in brand standards and customer segments (needs, motivation, challenges, voice) and tailor voice and messaging for audience segments
Required skills
- Superior editorial, storytelling and interviewing skills and a staunch commitment to quality
- Excellent grammar, syntax, spelling and punctuation
- Understanding of how to strategically adapt, tailor and refine voice, tone and message, by targeted audience segments and channel, to measurably increase audience engagement and improve client experience.
- Firm grasp of SEO best practices
- Journalistic ability to think analytically to get to the heart of the story, understand and convey the main points clearly, succinctly and on-brand, at a level appropriate to the target audience
- Exceptional interpersonal and collaborative skills for building productive relationships with subject matter experts and specialists
- Ability to collaborate with marketing partners (campaign managers, senior marketing leaders, product marketers) to measurably drive brand awareness and action
- Ability to work on multiple projects at once and navigate unexpected, time-sensitive projects. High energy level and strong time management and organizational skills
Qualifications
- Bachelor's degree in English, Journalism, Communications or other related degree.
- At least 5 years of experience as a professional content writer/editor, digital copywriter or journalist
- Strong knowledge of digital content development, including SEO best practices, email marketing and web analytics
- Financial services industry experience preferred but just as crucial: enthusiasm about broadening and deepening your investment knowledge (financial planning, taxation, law and regulation, public and private markets, portfolio strategies, macroeconomics, etc.)
- Proven communication and interpersonal skills - the ability to build relationships and partner across teams, functions and levels while delivering against deadlines
- Experience gathering, interpreting and incorporating feedback from large groups of stakeholders
- High degree of professionalism and flexibility: equally comfortable working independently and on a close-knit team
