Performance Marketing Specialist

Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, performance marketing, integrated communications, CRM, and analytics. Our "Walkers", our people, are among the best in the business.

We are fortunate to have a portfolio of passionate, purpose-led clients and are privileged to work on their exciting, dynamic brands across myriad industries and sectors. We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless optimism means we put our best foot forward, build on our foundation, and start each day fresh - creating an environment of growth and discovery, both personally and professionally.

Motion is contagious — and we’re going places. Won’t you join us?

What We're Seeking:

At Morning Walk, we are seeking a Performance Marketing Specialist that brings a creator mindset to performance marketing, blending data, media, and storytelling to drive measurable impact. This role will be an integral part of our Performance Marketing and Media team in Milwaukee.

The Performance Marketing Specialist combines advanced media planning expertise with strong analytical capabilities. This role is responsible for developing and executing full-funnel media strategies, partnering directly with clients, and leveraging platforms like Google Analytics 4 to uncover insights, define audiences, and optimize performance. Equal parts strategic thinker, client partner, and hands-on analyst, this individual plays a critical role in translating data into action and driving continuous improvement across campaigns.

Additionally, this role is a detail-oriented, execution-focused approach and is essential to delivering high-performing, insight-driven work that reflects Morning Walk’s mission of motion, optimism, and energy. This role will be a Hybrid role (M/W/TH) onsite at either our Milwaukee or Downtown Chicago location - This is NOT a remote role.

Job Duties/Responsibilities:

Media Strategy & Planning

Support the development and execution of cross-channel media strategies across paid social, search, programmatic, and other digital platforms.

• Translate business goals into tactical, full-funnel media plans (awareness → consideration → conversion)
• Assist in defining channel roles, budget allocation, and KPI frameworks
• Identify opportunities to improve reach, efficiency, and overall campaign performance
• Contribute to ongoing optimizations based on performance data and insights

Analytics & Data Deep Dive (GA4)

Leverage Google Analytics 4 and platform data to analyze performance and uncover actionable insights.

• Build and manage audience segments within GA4
• Conduct funnel and pathing analysis to understand user behavior
• Support conversion tracking validation and troubleshoot measurement issues
• Analyze GA4, CRM, and media platform data to identify:
• Performance drivers
• Drop-off points
• Optimization opportunities
• Translate data into clear insights and recommendations for campaign improvement

Audience Strategy & Signal Development

Support the development and execution of audience targeting strategies.

• Utilize first-party data, behavioral signals, and platform-native audiences
• Help translate insights into targeting, creative inputs, and sequencing strategies
• Assist in implementing audience builds and data integrations (e.g., CDPs, onboarding)
• Monitor audience performance and recommend refinements

Client Support & Communication

Support client communications and contribute to building strong client relationships.

• Assist in preparing performance reports, insights, and presentations
• Communicate key findings and recommendations in a clear, concise manner
• Help translate data into actionable insights for clients
• Support the execution of testing plans and optimization roadmaps

Performance Optimization & Testing

Execute and support ongoing campaign optimization and testing initiatives.

• Implement and monitor structured tests across creative, audiences, and landing pages
• Track performance against KPIs (CPA, CPL, ROAS, conversion rate)
• Identify optimization opportunities and make data-driven recommendations
• Support decisions to scale, adjust, or pause campaigns based on performance

Job Qualifications – Knowledge, Skills and Abilities Skills:

• Deep expertise in Google Analytics 4 (Explorations, event tracking, audience creation, attribution).
• Strong understanding of paid media channels, including Meta, Google, and programmatic platforms.
• Ability to translate complex data into clear, actionable insights and strategic recommendations.
• Proficiency in performance analysis, including funnel analysis, attribution, and optimization techniques.
• Experience developing and refining audience targeting strategies using first-party and behavioral data.
• Strong communication and presentation skills, with the ability to simplify complex concepts for clients and stakeholders.
• Detail-oriented with strong problem-solving and critical thinking abilities.

Education and Experience:

• 4–5+ years of experience in performance marketing, media strategy, or digital analytics.
• Experience working in client-facing roles within an agency or similar environment.
• Familiarity with tools such as Looker Studio, Skai, Salesforce or HubSpot, Yahoo DSP, and Shopify.
• Exposure to data integrations, including CDPs, APIs, or data warehouse environments.
• Experience in ecommerce, hospitality, or lead generation industries is a plus.
• Bachelor’s degree in media, marketing, or related field preferred.

Physical Requirements:

This role involves spending time at a desk and working on a computer for extended periods, using standard office equipment, reviewing documents, and communicating regularly with others by email and phone. Team members may also occasionally need to move around the office (if on-site) or their home workspace to access materials and should be able to travel as needed for client meetings, video shoots, team collaboration, or industry events.

Equal Opportunity & Accommodations:

Morning Walk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Reasonable accommodations are available to help individuals with disabilities perform the essential functions of the job.

Disclaimer: This job description provides an overview of the role but is not an exhaustive list of all duties, responsibilities, or qualifications. Duties may evolve over time. Employment with Morning Walk is at-will.