Join Sports & Entertainment Marketing to help bring one of JPMorganChase’s most visible global sponsorship platforms to life. This role will sit at the center of Olympic & Paralympic marketing and activation, partnering across teams to deliver best-in-class programs.
As a Marketing leader on the Olympic & Paralympic Marketing & Activation team, you will support the enterprise stewardship of JPMorganChase’s worldwide Olympic and Paralympic sponsorship. Sitting within Sports & Entertainment Marketing, this role partners with Lines of Business, regions, and cross-functional stakeholders to plan and execute integrated activations that advance brand and business priorities. The Vice President will manage multiple workstreams end-to-end, coordinate agency and partner execution, and help build scalable toolkits and governance to enable consistent activation across the firm.
Job Responsibilities
- Support sponsorship strategy development by translating enterprise priorities into activation plans, program roadmaps, and key milestones
- Lead day-to-day planning and execution for assigned Olympic & Paralympic activation workstreams (e.g., experiential, hospitality, athlete/ambassador, content, internal engagement)
- Coordinate cross-functional stakeholders (e.g., LOB marketing, Brand, Communications, Legal, Compliance, Risk, Procurement, and Finance) to ensure approvals, controls, and timelines are met
- Manage agency partners and vendors across creative, production, experiential, media, and PR to deliver on scope, timelines, and budget
- Develop scalable activation toolkits, playbooks, and templates that enable LOBs and regions to activate consistently and compliantly
- Track budgets, POs/SOWs, and forecasts for assigned programs; maintain clear documentation and status reporting
- Build measurement plans and post-program reporting (KPIs, learnings, optimization recommendations) to demonstrate impact
- Ensure activation concepts align to brand standards, rights/usage guidelines, and sponsorship terms
- Support relationship management with external stakeholders (e.g., rights holders, organizing committees, Team USA partners) by coordinating inputs, deliverables, and communications
- Identify operational risks, dependencies, and resourcing needs early; escalate and propose solutions proactively
- Contribute to internal education and engagement by creating materials and communications that socialize opportunities and rules of the road
Required qualifications, capabilities, and skills:
- At least seven years experience in Olympics marketing, sports marketing, or large-scale brand activation (including end-to-end program management)
- Bring strong project management skills with the ability to manage multiple workstreams, timelines, and stakeholders simultaneously
- Operate effectively in a matrixed environment, influencing partners without direct reporting lines
- Manage agencies and vendors, including briefing, feedback, and performance management
- Apply sound judgment and attention to detail in highly visible, fast-moving programs
- Communicate clearly in writing and verbally, with strong stakeholder update and storytelling skills
- Translate strategy into actionable plans, milestones, and deliverables
- Use data and insights to inform planning and measure activation performance
- Collaborate effectively across Marketing, Communications, Legal/Compliance, and business teams
- Demonstrate strong organizational skills, including documentation and process discipline
- Work comfortably within corporate governance and approvals processes
Preferred qualifications, capabilities, and skills:
- Have direct Olympic and/or Paralympic sponsorship, rights-holder, or major event marketing experience
- Bring familiarity with rights usage (marks, athlete imagery, hospitality, digital/social constraints) and sponsorship contract deliverables
- Demonstrate experience building activation toolkits/playbooks for multi-market rollouts
- Have experience across experiential/hospitality, content, social, partnerships, or athlete marketing
- Bring familiarity with financial services and/or regulated industry marketing practices
- Demonstrate experience working with organizing committees, NOCs/NGBs, or governing bodies
Additional Information:
- Periodic travel expected around key planning moments and event periods
