Our client, an apparel company, is looking for a Sr. Merchandiser - Streetwear to join their team in NYC!
Responsibilities
- Own and drive the overall product strategy and assortment vision, ensuring alignment with brand DNA, seasonal goals, and consumer demand across channels.
- Develop and manage line architecture, category segmentation, pricing strategy, and key item focus to support both brand storytelling and sales objectives.
- Leverage deep knowledge of mall specialty retailers and urban sneaker/streetwear accounts to tailor assortments that meet account-specific aesthetics, price points, and consumer expectations.
- Conduct regular market and store visits to analyze trends, competitive assortments, sell-through, and visual execution, translating insights into actionable merchandising strategies.
- Partner closely with design, production, and sales teams to ensure product concepts are commercially viable, on-brand, and delivered on time.
- Lead seasonal assortment planning, SKU rationalization, and flow strategies in a fast-paced, high-volume environment with frequent deliveries and drops.
- Support and influence merchandising direction for collaborative, licensed, and globally developed product lines, including SMU programs for U.S. and Canada markets.
- Mentor and guide junior merchandisers, fostering strong cross-functional collaboration and accountability.
- Monitor performance throughout the season and make data-driven adjustments to maximize sell-through and margin.
- Stay informed on cultural, fashion, and youth lifestyle trends to ensure assortments remain relevant, competitive, and aligned with consumer behavior.
Qualifications
- 5–12+ years of merchandising experience within streetwear, youth culture, lifestyle, or fashion apparel brands.
- Strong understanding of skate, surf, streetwear, and urban markets with a proven ability to build assortments that resonate with these consumers.
- Demonstrated success managing line plans, assortments, and high-volume, fast-turn product across multiple categories.
- Experience working with major mall specialty retailers and/or urban sneaker shop accounts, with a solid understanding of their merchandising strategies and customer profiles.
- Strong leadership and organizational skills with experience managing multiple seasons, categories, and timelines simultaneously.
- Highly analytical with the ability to balance trend awareness with commercial and financial goals.
- Excellent communication and collaboration skills, capable of partnering effectively with design, production, and sales teams.
- Comfortable operating in a fast-paced, transactional business with frequent product launches.
- Experience adapting global product strategies to meet North American market needs.
