Marketing Specialist

**must be located in Chapel Hill, NC

Role Overview

The Assistant Marketing Manager supports the planning, execution, and optimization of marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role partners closely with marketing leadership and cross-functional teams to bring campaigns to life across digital, content, product, and experiential channels. It’s ideal for a hands-on marketer who is highly organized, growth-minded, and genuinely passionate about the game of golf and golf culture.

Key Responsibilities

• Support the planning and execution of integrated marketing campaigns across digital, email, social, content, and partnerships
• Assist with product launches, seasonal campaigns, and promotional initiatives tied to the golf calendar
• Coordinate timelines, assets, and deliverables with internal teams and external partners
• Execute day-to-day marketing activities, including email sends, social publishing, and campaign tracking
• Analyze campaign performance and prepare reports with insights and recommendations
• Support content development, including copywriting, creative briefs, and asset reviews
• Assist with influencer, ambassador, or partnership programs within the golf space
• Maintain marketing calendars, documentation, and project organization

Qualifications

• 2–4 years of experience in marketing, brand, or digital marketing roles
• Experience supporting multi-channel marketing campaigns
• Familiarity with email marketing platforms, social media tools, and analytics/reporting tools
• Strong organizational skills and ability to manage multiple projects simultaneously
• Analytical mindset with attention to detail and follow-through
• Strong written and verbal communication skills
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

What We’re Looking For

• A genuine passion for golf—whether through playing, following the sport, or deep engagement with golf culture
• Interest in golf products, brands, and the lifestyle surrounding the game
• Curiosity, creativity, and eagerness to grow within a marketing function
• Comfortable working in a fast-paced, collaborative environment