The Marketing Planner for Category Marketing will support the strategy development and execution of Licensed marketing campaigns. This position will focus on fostering collaborative relationships with cross-function partners including Merchandising, Creative, Media, E-Comm, Store Operations, Legal, and Visual, as well as vendor & agency partners. The planner will facilitate the day-to-day management of a campaign through execution to ensure alignment with the overarching campaign goals.
Responsibilities
Development of campaign elements
Partner with Director of Category Marketing to develop go-to-market strategies across relevant categories and assortment programs
Provide category-level insight for DICK’S campaigns through brainstorming, collaboration on insights and historical learnings
Collaborate with creative, ecomm, merchandising and others to develop messaging by channel
Co-author briefs, marketing materials, and strategic presentations to facilitate on-strategy and on-budget marketing programs
Aid in the development of the marketing strategy for each league playoff and manage the execution of those plans
Development of vendor partnership campaign integrations
Manages the day-to-day relationship with national and global vendors, including media planning, event activation, content access and more.
Lead weekly partnership meetings, serving as the point of contact between the vendor partners and marketing department for the execution of all campaign elements
Oversee coordination of assets required from partners to support marketing strategies
In partnership with media team, develop and present over and above opportunities to partners that focus on driving awareness and incremental ROI for the category
Campaign Management
Build and maintain master marketing calendar representing full-funnel marketing approach, including but not limited to: Paid, owned and earned media, event activations, vendor collaborations and year-over-year investment variances
Manage development of content needed on an annual and quarterly basis to inform photo shoots and creative refreshes
