Fringe Sport
🎥 A message from our CEO
Want to understand the impact of this role and where we’re headed? Hear directly from our CEO:
https://tinyurl.com/Join-Us-at-Fringe-Sport
We’re looking for a technical marketing operator who enjoys building systems that make marketing execution run smoothly.
This role is for someone who likes figuring out how tools, workflows, and processes fit together so marketing campaigns launch reliably, product pages stay optimized, and marketing systems work without constant troubleshooting.
If you enjoy turning messy marketing operations into well-structured systems, you will likely enjoy this role.
This is not a pure “creative marketing” job. It is a role for someone who enjoys technical marketing systems, process improvement, and disciplined execution.
When this role is done well, campaigns launch on schedule, Shopify product pages continuously improve, marketing systems communicate correctly, and marketing initiatives translate into measurable growth.
The Mission
Your mission is to build, operate, and continuously improve the systems that power Fringe Sport’s marketing execution.
You ensure that:
- marketing campaigns launch on schedule
- Shopify product pages remain optimized and up to date
- marketing tools and integrations function reliably
- marketing workflows are documented and repeatable
- marketing initiatives move from planning to execution without dropped details
You will operate at the intersection of marketing, systems, and technology, ensuring our marketing execution becomes faster, more reliable, and more scalable over time.
What You Will Do
You will own the marketing execution systems that help the marketing team operate efficiently.
Responsibilities include:
Marketing Execution Systems
- Maintain the marketing execution calendar and ensure campaigns launch on schedule
- Coordinate marketing initiatives across email, paid media, creators, and product launches
- Ensure marketing projects move from planning to execution without operational breakdowns
Shopify & Website Optimization
- Maintain and optimize Shopify product pages (PDPs)
- Ensure product launches and website merchandising align with campaign plans
- Identify opportunities to improve product page conversion and product storytelling
Marketing Systems & Integrations
- Monitor Shopify, analytics, SEO, and marketing tool integrations
- Identify and resolve marketing system or tracking issues quickly
- Ensure marketing data accurately reflects campaign performance
AI & Marketing Efficiency
- Use AI tools (GPT and others) to accelerate marketing execution
- Experiment with AI workflows to improve marketing productivity
- Build repeatable systems that reduce manual marketing work
Process Documentation & Improvement
- Document marketing workflows and execution processes
- Identify operational bottlenecks and propose improvements
- Continuously improve how marketing execution is organized and managed
What Success Looks Like
When this role is successful:
- Marketing projects consistently launch on time and on schedule
- Shopify product pages improve conversion and product storytelling
- Marketing systems operate reliably without constant troubleshooting
- Campaigns execute smoothly across channels
- AI tools and automation improve marketing productivity
- Marketing workflows become structured, documented, and repeatable
This Role Is Great For Someone Who
You will likely thrive in this role if you:
- Enjoy working with systems, tools, and technical marketing platforms
- Like figuring out how marketing workflows can run more efficiently
- Naturally notice when processes could be improved
- Enjoy experimenting with AI tools and modern marketing technology
- Like building structured systems where details don’t fall through the cracks
- Prefer technical marketing execution over purely creative marketing work
Required Experience
- Experience working with Shopify or e-commerce platforms
- Experience coordinating marketing campaigns, launches, or projects
- Familiarity with marketing analytics, tracking, and marketing tools
- Experience using AI tools to improve workflows or productivity
- Experience working with DTC brands doing $20M+ in annual revenue
Nice To Have
- Experience with marketing systems integrations and automation
- Familiarity with conversion optimization or behavioral marketing
- Experience coordinating creator or affiliate programs
- Personal interest in strength training or fitness culture
Compensation
- $50,000 – $70,000 base salary
- Up to $10,000 quarterly performance bonus
- Compensation can flex upward for exceptional candidates
Location
Austin-based preferred or willing to relocate.
Hybrid role with the majority of time in the office and 1–2 days per week remote.
