Description
Summary:
The Marketing Operations Manager is responsible managing the Marketing Support Specialist, Agency Relations Coordinator and Agent, Training & Onboarding Specialist to ensure marketing operations align with company philosophies and support Goodville Mutual’s long-term growth. This role partners closely with independent agencies and internal departments to integrate sales and marketing strategies, optimize agency performance, and ensure effective execution of corporate goals.
Acting as a trusted advisor and proxy to the Vice President of Marketing, the Marketing Operations Manager leads cross-functional initiatives, anticipates issues before they arise, and delivers strategic insights that improve business performance. This role brings a strong agent-focused perspective, combines operational rigor with strategic thinking, and ensures marketing initiatives are executed with precision and purpose.
Functions:
- Strategic Marketing & Operations:
- Partner with the Vice President of Marketing to manage the corporate marketing strategy and annual production budget, supporting premium and policy growth targets.
- Lead and execute key strategic initiatives that support company-wide objectives.
- Proactively identify business improvements and make thoughtful, data-driven recommendations.
- Ensure marketing initiatives remain aligned with broader organizational priorities.
- Provide project oversight to ensure initiatives are progressing on time and meeting requirements.
- Agency Relationships & Development.
- Manage new agency recruitment operations, including oversight for onboarding and training new agency partners.
- Collaborate with the Underwriting department to manage the termination process for expiring agency contracts.
- Engage directly with agents to support marketing representatives, including conflict resolution, problem-solving, and product training assistance.
- Participate in state agency association conventions and industry events to promote Goodville Mutual and strengthen agency partnerships.
- Data, Reporting & Compensation.
- Manage the development, validation, and distribution of agency and territory data reports for marketing representatives.
- Oversee the implementation and maintenance of company segmentation models.
- Manage the process for validating and publishing agency production data, including but not limited to: Occurrence and Weather Event Capping, APRs, Segmentation criteria
- Oversee the calculation and validation of agent compensation, including: Profit Share and Third Quarter Profit Share Lock-In, PROGRIP, New Business Incentives, Alternative Commission schedules
- Manage and maintain the Agent Agreement.
- Cross-Functional Collaboration & Communication:
- Collaborate with internal departments to resolve agency-related concerns and improve agent-facing processes, products, and platforms.
- Contribute to agent communications and content development in partnership with the Corporate Communications Manager.
- Lead the development and delivery of agency focus groups, quarterly training webinars, and agent advisory committees.
- Professional Development:
- Maintain current knowledge of insurance, marketing, and industry trends through continuing education.
- Pursue relevant professional designations and certifications, including marketing, business, and Property & Casualty insurance designations (e.g., CPCU).
- Perform other duties as assigned by the Vice President of Marketing.
Requirements
- Bachelor’s degree in marketing, management, or communications, with demonstrated skills in these areas, or five years of additional equivalent work experience, required.
- Five years’ experience in the Property and Casualty insurance industry with knowledge of products, services, and/or independent agency operations required.
- Ability to develop a thorough understanding of company underwriting guidelines and to explain the company’s lines of coverage required.
- Highly effective interpersonal and communication skills required.
- Ability to work independently and to exercise sound judgment based on company policies and procedures required.
- Ability to work effectively with company computer systems and processing methods, and agency management systems required.
- Thorough knowledge of insurance regulations and laws of assigned states preferred.
- Ability to work flexible hours, travel to all organization offices (including in Pennsylvania, Ohio, and South Dakota) required.
- Ability to work in an office environment with moderate noise level, remain in a stationary position and operate a computer a majority of the time required.
- Ability to move throughout the office to access work materials and to move work materials weighing up to ten pounds daily required.
- Ability to perform the essential functions of the job with or without reasonable accommodation required.
