The Marketing Operations Lead is a hands-on, solutions-oriented individual contributor responsible for leading and executing corporate marketing operations to ensure projects are delivered end-to-end with clarity, efficiency, and speed. This individual will act as the primary operational liaison between Marketing, Merchandising, Retail, E-Commerce, Wholesale, and external partners. The ideal candidate is a high-level project driver who can build streamlined workflows and manage resources, while also executing the daily tactical follow-up required to ensure all integrated marketing campaigns run smoothly, on-brand, and on time.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Marketing Operations & Tactical Project Management
- Direct the master Go-To-Market (GTM) and omni-channel marketing calendar, serving as the strategic gatekeeper and daily tracker for all campaign launches, brand activations, and retail moments.
- Lead hands-on, end-to-end project management for complex, integrated marketing campaigns, from creative brief through final asset delivery, actively managing timelines, daily milestones, and deliverable sign-off.
- Architect, govern, and heavily utilize the overarching project management infrastructure (Monday.com), ensuring it remains the daily single source of truth for the department.
- Continuously audit project workflows end-to-end to identify inefficiencies, redundancies, and gaps; recommend and implement process improvements that increase speed-to-market.
- Anticipate project bottlenecks, proactively flag risks, and relentlessly follow up on missing assets or delayed feedback to keep delivery timelines on track.
Cross-Functional Collaboration & Creative Coordination
- Serve as the primary point of contact across Marketing, Merchandising, Retail, E-Commerce, and Wholesale teams to ensure campaigns are fully integrated and aligned with overarching business objectives.
- Own the global asset routing and approval process, actively trafficking deliverables to ensure compliance, brand consistency, and streamlined hand-offs between internal teams and external agency partners.
- Facilitate strategic kick-off meetings, executive creative reviews, and weekly status syncs—capturing decisions, assigning owners, and rigorously following up on next steps with precision and priority focus.
- Oversee high-level production operations and vendor relations, including negotiating agency contracts, managing external resource allocations, and mitigating complex logistical risks for major campaigns.
- Champion a high standard of operational excellence and accountability within the department, providing process training and workflow guidance to cross-functional peers and external partners.
Asset Management, Budgeting & Reporting
- Perform daily operational duties, including maintaining and organizing project files, briefs, and documentation using Microsoft Office Suite (Word, Excel, PowerPoint, Teams) as core workflow tools.
- Own the holistic marketing operations budget; forecast financial resource needs, track multi-campaign expenditures, manually reconcile invoices, and provide strategic cost-saving recommendations.
- Structure and maintain the department's shared digital asset libraries, ensuring accurate file organization, version control, and ease of access for internal and external partners.
- Build monthly progress and recap reports synthesizing campaign performance, project status, and budget pacing into clear executive-level presentations.
MINIMUM QUALIFICATIONS: The following are the minimum qualifications needed to successfully perform the duties and responsibilities of the position.
- Bachelor's degree in Marketing, Business Administration, Project Management, Graphic Design, or related field. Master's degree a plus.
- 5-8 years of progressive, hands-on experience in project management, marketing operations, or GTM strategy within a creative, communications, or marketing environment.
- Project Management Professional (PMP) certification is not required but highly preferred.
- Proven experience managing multi-channel campaign budgets and negotiating complex vendor contracts.
- Demonstrated ability to architect, deploy, and daily-manage operational software or workflow methodologies (e.g., Monday.com, DAM systems) across large, matrixed organizations.
- Excellent stakeholder management and communication skills, with the ability to influence at all levels and comfortably push back to ensure deadlines are met.
- Strong problem-solving ability and experience driving clarity in ambiguous environments.
