Marketing Manager - Scientific Anglers

We are seeking a MARKETING MANAGER to join the Scientific Angler’s Team! This is an onsite position in Midland, Michigan.

The Scientific Anglers Marketing Manager is responsible for the strategic vision, concepts, implementation, tracking, and reporting of all multi-media marketing within the Scientific Anglers business. This position will work to develop and deliver disciplined reporting of merchandising, marketing and web site usage (social and affiliates), develop data to support analysis and planning processes, item forecasting, web product placements, and management oversight of all implementations. This position will document findings by monitoring key metrics and sales performance data to develop recommendations to optimize the product marketing opportunities now and into the future.

About Scientific Anglers:

A division of Orvis, Scientific Anglers, founded in 1945, is located in Midland, Michigan. Throughout our 80-year history, Scientific Anglers has consistently set the standard in premier fly-fishing. From inventing the contemporary floating fly line more than 60 years ago to our specialty core construction and patented AST and texturing technologies we continue to transform and modernize the sport. Our angling scientists and design team work in partnership with fly-fishing legends to develop cutting-edge technologies and ultimate fly line designs to boost your fly-fishing experience to the extreme. Whether you are just beginning or an experienced angler our equipment is designed to give you optimum performance with every cast. http://www.scientificanglers.com/

For more than 165 years the Orvis name has stood for outdoor traditions, quality, and customer satisfaction. At Orvis, we do not sell what we, ourselves, would not be proud to own or give as a gift. Our associates deserve to be proud of our service and our products, and we rely on every associate to apply our “pride of ownership” credo to drive our quality. “Good enough” is not our standard. We need to strive for perfection in our products and customer service, to propel our growth and the pride that will fuel our team.

Position Interfaces:

The Marketing Manager reports directly to the President of Scientific Anglers. This position plays a key communication role within the company, regularly interfacing with Sales, R&D, Merchandising Operations, Customer Service, and Accounting, as well as Advertising and Creative teams (both in-house and third-party). It also collaborates with Orvis Marketing as needed, Information Technology (IT), executive leadership and managers across the organization, media partners, key accounts and customers, sales representatives, and Brand Ambassadors and Advisors.

Responsibilities:

• Develop and implement search engine optimization and paid for programs that are monitored, reported against, and acted upon on a weekly basis.
• Develop an annual marketing calendar that includes events, foreign/domestic programs, and promotional events aimed at brand awareness and sales.
• Negotiate all collateral projects including workbooks, ad campaigns, promotional material, in store POP’s, tech bulletins. and video assets both domestically and abroad. Prioritize and assign spend and campaigns to meet goals and budgets.
• Assure key customer marketing plans are addressed and planned for.
• Work with merchants to draw conclusions and recommendation on analytic findings.
• Homepage usage/opportunities and performance reporting.
• Define e-commerce best practices through competitive analysis. Offer actionable recommendations to business partners based on these best practices.
• E-mail reporting.
• Create web marketing plans and budgets.
• Develop set of merchandising and reporting best practices for promoting fly fishing products and promotions through social media channels such as Instagram, Facebook, TikTok, YouTube, X as well as programs such as SEO, paid placement and affiliates.
• Developing, executing and maintaining packaging and branding that meets sales and margin objectives.
• Work closely with R&D to understand key product features, advantages and benefits. Effectively communicate those selling points to the intended markets through multimedia marketing.
• Frequent domestic travel required, including but not limited to: Trade shows, consumer show circuit, dealer events, industry events, photo/video shoots, etc. Some International travel possible.
• Work with stakeholders and team members to set and execute plans for consumer show circuit.

Key Performance Measurements:

• Three-year marketing plan that drives a 20% increase in Scientific Anglers’ sales through all distribution points.
• Develop disciplined merchandising and marketing reports which will create transparency, insights and clarity on all marketing programs for the business.
• Strategically set the mission, vision, budget and tactics for marketing as a three-year plan.
• Work with executives/managers/3rd parties to develop and maintain a brand identity that supports sales, margin and operational goals.

Competencies and Requirements:

• College degree.
• MBA and/ or 5+ years’ relevant experience in optimizing marketing systems.
• Proven in-depth understanding of marketing analytics.
• Proven ability to translate data into insights and insights into real market success.
• Strong computer skills including MS Excel, Word, PowerPoint, Meta Analytics, Adobe InDesign and Illustrator.
• Strong verbal and written communication skills including the ability to articulate views to a business-savvy yet non-technical audience.
• Experience managing 3rd part partners (advertising agency, creative agency, graphics vendors, etc)
• High knowledge of web and marketing best practices.
• A risk taker and developer of new programs.
• Analytical knowledge of channel/customer dynamics and strong desire to develop full channel expertise.
• Creative business thinker who supports/endorses the Scientific Anglers product philosophy and brand.
• Outdoor and/or fly-fishing market/industry expertise.
• High personal integrity.
• Good networking capabilities both internally and externally.
• Skilled written and verbal communicator who will represent the core values and business goals of their category teams.
• Skilled in leadership and motivational practices in a team environment.
• Strong understanding of fly fishing.

Orvis Company associates take pride in our world-class service and products, treating customers, vendor partners, and each other with integrity and mutual respect. We work in a supportive, team-oriented environment, focusing on performance, continuous improvement, and exceeding our customers’ expectations – both internal and external. The Orvis Company and our associates are committed to giving back to our communities and protecting nature.

About Orvis:

In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with our world famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog products. Each item is rooted in our heritage of authenticity and the outdoors, and is backed with a no-questions-asked guarantee. With our flagship retail store located in the same Vermont village as the original store since 1856, we offer experience and knowledge that no other retail company can. Each day we strive to apply what we know and learn to bring our customers even better service and products tomorrow.

Orvis is headquartered in beautiful Southwestern Vermont with operations in Roanoke, Virginia and the U.K. We firmly believe that the only way for Orvis to achieve its vision to be the most respected lifestyle brand in America, is to have a company culture that is supportive and inspiring to the individuals that will get us there.

Orvis offers competitive compensation commensurate with scope of responsibilities and experience required; plus a comprehensive benefits package including medical/dental/vision coverage, life insurance, 401K, generous associate discounts, and other excellent benefits.

To access our California Applicant Privacy Notice, follow this link: https://www.orvis.com/california-applicant-notice.html

To learn more and connect with Orvis, please visit us online www.orvis.com.