Marketing Director
Full-Time | Hybrid (3 Days in Office/2 Days Remote) | Clinton, LA
CoreWise’s client is a global leader in engineered packaging solutions designed for environmentally sensitive materials across the transportation, construction, industrial, and waste industries. We are seeking a strategic and hands-on Marketing Director to lead global marketing efforts, strengthen brand reputation, and drive measurable growth across multiple sales, manufacturing, and distribution locations worldwide.
The Marketing Director will develop and execute a cohesive, growth-oriented brand and product
strategy. This leader will oversee all marketing initiatives—digital and non-digital—ensuring consistent brand standards and measurable campaign performance across all platforms and
divisions. This role requires both strategic leadership and operational execution, with responsibility for content ownership, brand positioning, campaign performance, and global brand alignment.
Key Responsibilities
Strategy & Brand Leadership
• Develop and implement a global brand and product strategy aligned with company growth goals.
• Own and evolve the company’s content strategy across all channels.
• Protect and enhance brand reputation as an innovator and thought leader in waste packaging.
• Ensure consistent brand standards across multiple entities and divisions.
Team Leadership
• Lead, mentor, and develop the marketing team.
• Set priorities, performance expectations, and measurement frameworks for direct reports.
• Partner with sales and executive leadership to align marketing output with revenue goals.
Marketing Campaigns & Content Oversight
• Direct the design, execution, measurement, and optimization of integrated marketing
campaigns (print and digital).
• Oversee creation of advertisements and marketing materials aligned with brand standards.
• Approve and guide development of product brochures (digital and physical formats).
• Direct production of corporate identity materials including sales manuals and binders, corporate videos, sales and marketing presentations.
Digital Marketing & Online Presence
• Set strategy for corporate website content (WordPress).
• Oversee social media presence and brand consistency.
• Define and monitor digital engagement and performance metrics.
Market Research & Competitive Intelligence
• Research industry trends and identify market opportunities.
• Monitor competitor activity and recommend strategic responses.
• Provide market insights that may impact sales performance or brand positioning.
Trade Shows & Non-Digital Marketing
• Set trade show strategy and oversee execution.
• Oversee samples and material swatches.
• Direct product testing documentation and reporting.
• Lead print marketing initiatives and offline brand execution.
Qualifications
• BS/BA in Marketing or related field required, MBA or Master’s in Economics preferred.
• 15+ years of marketing experience in a corporate environment.
• Demonstrated experience managing marketing across multiple divisions or business units.
• Prior experience leading and developing marketing teams.
• Proficiency in MS Office (Excel, Word, Outlook), Adobe Creative Suite, WordPress, Salesforce, and/or HubSpot.
• Strong analytical and strategic planning skills.
• Ability to prioritize and manage multiple initiatives.
• Excellent communication and interpersonal skills.
• Collaborative leadership style with cross-functional influence.
Benefits/Perks
• Competitive salary + performance bonus
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off + holidays
• Professional development support and career growth opportunities
• Flexible work environment (as applicable)
• Collaborative, team-oriented culture