Marketing Coordinator

THE COMPANY

Founded in 1958, Gemline is a multi-award-winning consumer products supplier servicing the $27B promotional products industry and is recognized as one of the largest and most respected companies in its industry. Ranked as the 12th largest supplier in revenues industrywide by the Advertising Specialty Institute, Gemline offers a diverse product portfolio that includes bags, backpacks, headwear, umbrellas, luggage, drinkware, electronics, stationery, writing instruments, gourmet foods, lifestyle gifts, and more. In addition to its 12 in-house developed brands, Gemline partners with 34 renowned global consumer brands, including Ahead™, American Tourister®, Anker®, Cool Gear®, CORKCICLE®, Cuisinart®, Hartmann®, High Sierra®, Igloo®, iLive®, MiiR®, Moleskine®, New Balance®, Osprey®, Paper Mate®, Samsonite®, Sharpie®, Timbuk2®, Yankee Candle® and more.

Gemline is widely recognized for its high-quality products, innovative design, retail brand portfolio, responsible business practices and exceptional customer service. The company has deep expertise in design, product engineering & development, CI/Lean, factory oversight, compliance and global sourcing diversification, and is an industry leader in sustainably made products. Its business model makes the process seamless and efficient for distributor partners, creating a strong B2B2B experience.

At Gemline, community is at the core of the company’s purpose, "We Promote Community," which shapes the company’s culture, influences product design, and drives its commitment to creating a positive global impact. Guided by its betterwayTM corporate social responsibility efforts, Gemline focuses on bettering people and the environment. In 2024, the company became both a globally certified B Corporation and registered Massachusetts B Corporation, reinforcing its dedication to balancing purpose and profit.

Gemline has been recognized as one of the Greatest Companies to Work For on multiple occasions, and most recently in 2025 by PPAI, a leading industry association. "Pride in People, Pride in Product" is more than a motto at Gemline, it is a way of life. The company’s associates play a crucial role in delivering an exceptional customer experience, guided by strong foundational values of trust, integrity, humility, diversity, community, and truth. Gemline's success reflects its associates' success, and its culture thrives on collaboration, initiative, continuous problem-solving, safety, and respect for people. 

Headquartered in Lawrence, Massachusetts, Gemline operates an integrated light manufacturing facility and distribution center, along with a secondary overflow warehouse, also in Lawrence. Additionally, the company operates a global technical center in Southern China that manages supply chain functions across Asia, including product development, sourcing, quality assurance, compliance, and logistics. It also has two sourcing offices in Vietnam and India. With approximately $140 million in annual revenue and 500 employees worldwide, Gemline is poised for continued growth.

THE ROLE

We are seeking a Marketing Coordinator in our Marketing department. The Marketing Coordinator will provide support to numerous marketing tactics that drive awareness, engagement and demand for the company’s products and services. This will include the opportunity to work with teams across the company, including Sales, Product Management, Design, Finance, as well as creative and media agency partners. The Marketing Coordinator must be detail-oriented, take ownership of tasks and be able to handle multiple projects with a positive attitude, while adhering to tight deadlines. If you are interested in applying, please send resumes to Ashley Brown (abrown@gemline.com).

KEY RESPONSIBILITIES

• Manage product launch image process from end to end including sourcing images, managing samples, organizing and uploading images to the DAM (data asset management tool) and coordinating with the web team to ensure all images appear online.
• Manage our DAM including ensuring all content is tagged properly, onboarding new assets and teams and acting as the overall administrator.
• Manage quarterly public relations reporting, gathering clips of articles and creating a presentation for leadership.
• Works collaboratively with the team to support the creation, development and distribution of style guides, flyers, PowerPoint presentations, product placement recommendations and other marketing and sales collateral.
• Work on special projects/support marketing team, as needed.
• Additional tasks as assigned by management. 

REQUIREMENTS

• BA/BS required: in Marketing, Business, Management, or Communications preferred
• High-energy, self-starter with strong attention to detail, organization skills and the ability to handle multiple tasks and projects simultaneously
• Strong interpersonal skills with ability to work successfully with cross-functional teams 
• Comfortable interacting with all levels within the organization
• Excellent written and verbal communication skills
• Must be proficient with Microsoft Word, Excel and PowerPoint and familiar with using AI tools
• Team player with a can-do attitude and willingness to learn and adapt to new tasks quickly and easily

IMPORTANT NOTICE: Our Company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official website under the careers section (https://www.gemline.com/s/careers).