Marketing & Content Specialist

Help bring a growing brand to life through content that actually connects

Keslar Insurance is a growing, independent insurance agency serving New Hampshire, Maine, and Massachusetts.

At our core, we are a relationship-driven business. We believe in showing up for people, educating them so they can make informed decisions, and creating an experience that feels personal, thoughtful, and consistent.

We are active in our communities, we value real connections, and we take pride in how we represent ourselves both in person and online.

We have offices in Newmarket, Rochester, and Alton, NH, and this role will require the ability to travel between them to capture content.

This is not a “manage our social media” role. This is a create, build, and bring a brand to life role.

We are looking for someone who can take what we do every day, how we interact with clients, how we show up in the community, and turn it into content that feels real, engaging, and worth paying attention to.

You will have room to be creative, bring ideas, and shape how we show up. You’ll also be part of a team that is supportive, collaborative, and genuinely enjoyable to work with.

Content Creation & Video Production (Core Focus)

• Plan, film, and edit video content (short and long form)
• Capture real moments across our offices, team, and community
• Turn everyday interactions into meaningful, engaging content
• Bring fresh ideas and execute them consistently

Social Media Management

• Manage LinkedIn, Facebook, Instagram, and YouTube, and other social media as appropriate
• Build and maintain a content calendar
• Write clear, engaging, educational posts
• Engage with comments and opportunities to connect

Strategy & Brand Development

• Bring ideas for campaigns, content series, and engagement
• Help shape and evolve our brand voice
• Ensure consistency across all platforms

Website & Messaging

• Update website content and blogs
• Keep messaging aligned across channels
• Support basic SEO through content

Analytics & Improvement

• Track performance and engagement
• Use insights to improve content and strategy
• Identify what’s working and where to adjust

Community & Event Content

• Capture content at events and in-office moments
• Help translate real-world experiences into strong digital presence

You are likely someone who:

• Sees content opportunities everywhere
• Enjoys both creating and thinking strategically
• Can take an idea and run with it
• Is self-directed but collaborative
• Wants flexibility, but also takes ownership seriously

• Degree in Marketing, Business, Communications, or a related field preferred, or
• Equivalent hands-on experience in marketing, content creation, or a business environment

• Strong video production and editing skills (this is essential)
• Experience managing content for a business or brand
• Strong writing and communication skills
• Ability to work independently and follow through
• Willingness and ability to travel between Newmarket, Rochester, and Alton

• CapCut
• Canva
• Meta Business Suite
• Social and basic analytics tools

• Approximately 20 hours per week
• Flexible schedule, with in-office time required for filming
• $28–$32/hour depending on experience and quality of work

We are a growing company, and this role has the potential to evolve into a full-time position for the right person.

• Friendly & Personable
• We bring enthusiasm to every interaction and strive to make people smile.
• Guided by Integrity
• We do the right thing with honesty, accountability, and follow-through. We solve problems and put the customer first.
• Growth-Oriented & Educational
• We are curious, adaptable, and open to new ideas. We value learning and share knowledge to strengthen both our team and our clients.
• Loyal & Committed
• We work hard, support one another, and show up as dependable team players who prioritize the collective good.

To Apply

Send your interest to hr@keslarinsurance.com Please include:

• Your resume
• A cover letter explaining why you are interested in this position and what makes you an ideal fit
• Examples of your work (especially video content)
• (Strongly encouraged) One idea you would execute for our brand

If you’re looking for a role where you’re told exactly what to post every day, this likely isn’t the right fit.

If you want to create, experiment, and help shape how a growing business shows up in the world, we’d love to see your work.

Applications without work samples will not be considered.