Marketing Communications Specialist

Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations. Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at https://www.lincolnelectric.com.

Location: Euclid - 22801
Employment Status: Salary Full-Time
Function: Marketing
Pay Grade and Range: AMK020-P2 Min: $63,904.17 - Mid: $79,880.22
Bonus Plan: AIP
Target Bonus: 10,0

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We’re seeking a hands-on Marketing Communications Specialist to own the marketing, promotional strategy, and execution for our EV charging product portfolio. You will develop segment-specific messaging, lead content and campaign programs, and deliver measurable ROI impact. The ideal candidate has experience in EV/automotive—or documented success marketing deeply into a specific industry—paired with a strong ownership of audience insights, storytelling, and multichannel execution.

Strategy & Planning

• Partner with Product leadership to build and drive go-to-market communication plans for the EV charging portfolio, aligned to product roadmaps and revenue targets.
• Conduct market research to identify trends, customer needs, and competitive landscape to drive messaging frameworks, content development, and integrated campaign plans.
• Partner with Product Management, Business Development, and Sales to identify and prioritize segments (e.g., fleet, workplace, commercial real estate, public charging).

Content Leadership

• Lead the creation of high-impact content: website pages, SME articles, case studies, videos, email campaigns, social posts, and sales collateral.
• Build and maintain EV brand voice, tone, and visual consistency; ensure technical accuracy, brand standards, and legal/compliance review where required.

Campaigns & Lead Generation

• Plan and execute integrated campaigns across email, digital (paid/organic), webinars, social, and field/event channels to drive awareness and lead gen.
• Collaborate with digital teams to drive continuous optimization, improve product/solutions web pages and refine persona-level messaging and nurturing.

Events & Activations

• Own the pre/during/post marketing strategy for EV trade shows and regional events (messaging, booth assets, lead capture, follow-up).
• Coordinate with Corporate Communications/PR on launches, announcements, and thought leadership opportunities.

Analytics, Budget, and Optimization

• Define KPIs and dashboards (e.g., content engagement, MQLs/SQLs, campaign ROI, event results).
• Manage marketing spend across content, campaigns, and events; prioritize investments by impact and lessons learned.
• Stay current on EV charging standards, funding programs, and category trends to keep messaging timely and relevant.
• Identify opportunities for process improvements and implement changes to optimize marketing operations.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 6+ years of B2B marketing/MarCom experience with documented success of content and campaigns generation.
• Documented success marketing into a specific industry with complex buyers.
• Excellent written and communication skills, ideally with content work (long-form + short-form) demonstrating strong storytelling and technical clarity.
• Proficiency with CRM platforms (e.g., HubSpot/Marketo, Salesforce), and project management tools.
• Demonstrated ability to set KPIs, analyze performance, and turn insights into action.
• Strong cross-functional collaboration skills with Sales, Product, and external agencies.

Preferred Qualifications:

• EV charging or automotive experience

• Strategic Storytelling: Turn complex topics into clear value propositions for target buyers.

• Ownership Mindset: Plan → build → launch → measure → iterate with urgency and quality.

• Collaborative Influence: Earn trust across Sales, Product, and internal stakeholders; manage agencies/freelancers to drive outcomes.

• Local or remote, with periodic travel (~10–20%) for content creation, product launches, and events

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.