Marketing Analyst

We are looking for a skilled CRM & Reporting Analyst to join our team in Houston, Texas. In this role, you will leverage your expertise in marketing analytics and data analysis tools to support business strategies and decision-making processes. This is a long-term contract position offering an opportunity to work on impactful projects and collaborate with cross-functional teams.

Responsibilities:

• Analyze marketing data using tools such as Power BI, Tableau, and other data analysis platforms to provide actionable insights.
• Develop and manage CRM strategies to enhance customer engagement and optimize campaigns.
• Utilize HubSpot to support marketing initiatives and reporting requirements.
• Monitor and evaluate digital marketing performance using platforms like Google Analytics and Adobe Analytics.
• Create and present comprehensive reports that highlight trends, opportunities, and key findings.
• Collaborate with marketing and sales teams to align data-driven strategies with business goals.
• Implement and maintain dashboards for real-time performance tracking and reporting.
• Ensure data integrity and accuracy across all analytics and reporting systems.
• Conduct ad-hoc analysis to address specific business questions and challenges.
• Stay updated on emerging analytics tools and techniques to continuously improve processes.

Requirements Of the Position

• Minimum of 3 years of experience in marketing analytics, CRM marketing, or a related field.
• Proficiency in using data analysis tools such as Microsoft Power BI, Tableau, and similar platforms.
• Strong knowledge of CRM systems, including HubSpot.
• Experience with digital marketing analytics platforms like Google Analytics and Adobe Analytics. Solid understanding of data management, reporting, and visualization techniques.
• Ability to translate complex data into clear and actionable insights.
• Excellent problem-solving skills and attention to detail.
• Strong communication and collaboration skills to work effectively with cross-functional teams.