Market Segment Manager - Residential Garage Floors

The HPF Market Segment Manager position is accountable for the strategic development, tactical execution, coordination, and support of the Sherwin-Williams High Performance Flooring Vertical in USCA, activities across the HPF Segment and profitably growing Sherwin-Williams’ share of the flooring coatings market by effectively aligning resources with opportunities.

Additional Information:

This is a remote position and will be expected to travel at least 50% of the time. The candidate for this position can be located anywhere in the US near a major airport.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

1. Strategy

    

• Joint development of strategic market plan(s) that supports the organizational strategy specific to the Residential Garage Floor segment;
• Interaction with Market Segment Managers, Technical Service, Sales, R&D, Product Management, Enterprise Specifications Group and Finance Managers;
• Cross functional collaboration with PSG/CBG;
• Generate product, system, and sustainability strategies and hierarchies that support product life cycle and innovation necessary for industry leadership;
• Possess a firm understanding of and maintain a consistent line of sight with industry/market trends;
• Provide innovation that meets the desired direction the industry is evolving towards or shifts the industry towards our desired outcome;
• Provide competitive analysis that highlights our specific competitive advantages and how to accelerate our focus market growth.

1. Products and Systems

• Develop business cases for new product and/or system specifications and development in collaboration with Sales and Technical (Including oversight for required product testing or 3rd party testing for specification approvals);
• Provide market/customer focused direction for Technical, based on targeted or on-going VoC interactions;
• Support customer trial and adoption of products (including technical assistance and service);
• Champion allocation of technical resources for short-term and long-term development;
• Support the required volume of trials during the field trial phase of product development;
• As necessary, interact with raw material suppliers to learn about advancement and new technologies that can be utilized to solve focus market segment problems;
• Generate product or system recommendations that meet the service environment/life expectations of the focus market customers;
• Generate individual or full palette color recommendations that meet the trending demands in the built environment
• Provide comprehensive insight regarding competitive product or system offerings and required gaps that need to be filled to improve our right to success.

1. Communications

    

• Event (trade show) support;

• Support the creation or contribution to effective sales and marketing tools, collateral, website, social media platforms and events;

• Deliver market, color and product training through formal repetitive sessions combined with informal field participation that considers methods that best engage the audience;

• Provide enterprise-wide market direction, intelligence, initiatives, and national engagement;

• Participate in frequent and effective communication with all levels of sales supported by geographic or sub-segment assignment.

1. Leadership 

• Participate in committees that drive focus market direction;

• Assume leadership roles to guide the flooring industry and relevant organizations;

• Track and report HPF business development activities and results;

• Influence the entire ecosystem of a focus market segment through thought leadership (Including practices, processes, and products) with technical papers, white papers, technical presentations, etc.