At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
As a part of the Enterprise Digital Center of Excellence (CoE), you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive business growth.
The Manager of Enterprise Agentic Search Content will translate enterprise strategy into scalable execution—building content systems, driving cross-functional alignment, and enabling teams across the organization to deliver high-quality, machine-readable, and trusted content experiences. This is a highly collaborative role at the intersection of content, AI, search, and customer experience. You will partner with teams across marketing, product, UX, analytics, technology, and governance.
Key Responsibilities
Translate enterprise content strategy into actionable roadmaps, identifying content gaps, optimization opportunities, and risks (e.g., inconsistent or outdated AI-generated answers)
Operationalize frameworks for prompt optimization, structured data enrichment, AI readability, and authority signaling across digital content
Partner cross-functionally with Marketing, Product, UX Design, Research, Data Science, Legal, and Servicing teams to activate content strategies across use cases
Support and evolve the enterprise insights “spine” (taxonomy of intents, topics, and behaviors) to ensure it is actionable and adopted by stakeholders
Contribute to source-of-truth mapping and enforce governance standards for content ownership, accuracy, and distribution
Coordinate and track experimentation across enterprise and line-of-business teams; scale learnings and best practices
Collaborate with UX Design and Research to support journey mapping, prompt testing, and thematic insight development
Enable a hub-and-spoke operating model through training, documentation, and self-service tools for business partners
Monitor external trends in AI search, media, and digital ecosystems to inform ongoing optimization and innovation
Support content operations including editorial planning, workflows, governance, and calendarization
Develop and maintain templates, playbooks, and training materials to drive consistency and scalability
Lead, coach, and develop one analyst, fostering strong performance, growth, and impact
Qualifications
4-6+ years of experience in content strategy, content operations, SEO/AEO, or digital marketing within a complex organization
Experience working with or strong interest in AI-driven search, LLM ecosystems, and emerging discovery platforms
Experience in industries where content and merchandising is critical
Familiarity with structured content, metadata, and/or content management systems
Strong understanding of modern search trends, including conversational and agentic experiences
Proven ability to manage projects across multiple stakeholders and deliver in fast-paced, ambiguous environments
Excellent collaboration and communication skills, with the ability to influence across marketing, product, and technology teams
Experience supporting governance frameworks and driving adoption of best practices
Analytical mindset with the ability to interpret data and translate insights into action
Prior people leadership experience or demonstrated ability to mentor and develop junior team members
Passion for innovation at the intersection of AI, search, and customer experience
Why this role matters
As AI transforms how customers discover and engage with brands, content must evolve to be structured, trusted, and machine-readable. In this role, you will help operationalize a cutting-edge enterprise content strategy—ensuring American Express delivers consistent, high-quality experiences across AI-powered ecosystems while maintaining the governance and trust expected of a global financial services leader.
Salary Range: $89,250.00 to $150,250.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
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Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.