The Lifecycle Marketing Manager is responsible for leading the strategy, planning, and performance of lifecycle and promotional messaging across email and push notification channels for US + CA. This role drives audience strategy, testing, and personalization initiatives to improve engagement, revenue, and customer lifetime value. This manager will partner cross-functionally with brand marketing, creative, merchandising, and technology teams. The ideal candidate will possess deep expertise and passion for lifecycle channels, audience segmentation, A/B testing, and personalization strategy, with a background in CRM or lifecycle marketing and an understanding of personalization at scale.
This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Lifecycle Marketing Manager...
- Develop and manage audience segmentation and channel frequency strategies across email and push notifications
- Collaborate with brand, creative, program and merchandising teams to develop and manage the comprehensive email and push notification content calendar.
- Build and maintain a channel roadmap, including A/B testing strategy and test plans
- Lead personalization strategy, including ownership of product recommendation programs
- Partner with leadership on forecasting and budgeting for channel performance
- Develop campaign briefs and provide strategic direction for email and push programs
- Own file growth strategy to drive subscriber acquisition and list health
- Serve as the primary point of contact for external vendors and personalization partners
- Provide and present regular hindsights on performance
- Manage day-to-day oversight of email coordinator and associate marketing manager to ensure accurate execution
What you’ll bring to the table…
- Serve as the main point of contact for key marketing technology vendors, including Email Service Providers (ESPs), push notification platforms, and personalization partners, managing relationships and platform utilization.
- Experience using ESP tools, such as Salesforce Marketing Cloud and Moveable Ink.
- Strong knowledge of retail promotional tactics and customer messaging best practices
- Ability to manage and develop direct reports knowledge base and skill set across programs.
- Strong project management and communications skills - experienced in navigating across organizations and collaborating cross-functionally
- Possess analytic skills to generate and present comprehensive weekly and monthly channel performance reports.
- Demonstrated ability to prioritize workload and focus on activities that drive company sales, profitability, and return on investment
- A problem solver - ability and willingness to take on challenges and roll up the sleeves to make things work
- Has an “own-it” attitude - KPI oriented and willing to take on accountability
- Ability to create collaborative relationships, mediate disparate points of view, demonstrate professional maturity and promote a strong sense of teamwork
- Ability to represent the company to outside partners with integrity and professionalism
We’d love to hear from you if you have…
- 5+ years of relevant marketing experience; email experience required, retail experience preferred
- Bachelor’s degree in Marketing, Advertising, Communications or related field preferred
