Industry Marketing and Growth Manager

Description

Adams Brown specializes in serving clients in industries including construction and real estate, healthcare, agriculture, manufacturing, professional services, closely held business, local government and not-for-profit. In addition, we offer holistic tax, accounting, payroll, audit, financial advisory, business valuation, technology, wealth management and trust services to clients throughout the nation. With office locations throughout the Central U.S., we serve a diverse range of clients with tailored solutions to help them reach their financial goals. Visit our website to see current office locations.

Position Summary

The Industry Marketing & Growth Manager will play a crucial role in driving the strategic direction, execution and support of go-to-market strategies within several of our key industries (government/not for profit, construction) and service lines (private asset solutions – our integrated tax, wealth and estate planning service offering).

FLSA Status: Exempt

Requirements

Required Experience and Education

Bachelor’s degree in Marketing, Communication, Business Administration, or related field and 5-7+ years of marketing experience, preferably in professional services or a highly matrixed environment, or equivalent combination of education and experience.

Major Duties and Responsibilities

Reporting to the Senior Marketing & Growth Manager, this role will work closely with industry teams and fellow members of the marketing & growth team to build, execute and optimize marketing plans that generate qualified leads, drive brand awareness and support firm growth objectives. While other duties will be assigned, key responsibilities include:

Marketing Strategy & Execution

• Serve as the main point of contact for several assigned industries and/or service lines, building understanding of unique industry challenges, needs, messaging and buyer personas
• Develop and execute tailored marketing strategies for industries
• Conduct market and client research to identify growth opportunities
• Support innovation by bringing new service offerings and delivery ideas to the industries
• Create and manage multi-channel marketing campaigns and report on performance

Event & Sponsorship Management

• Identify, develop and execute strategic event initiatives to build brand awareness and generate qualified leads
• Coordinate sponsorships and deliverables, ensuring maximum brand visibility and engagement with strong pre- and post-event strategy
• Organize, support, and promote speaking engagements and related materials/logistics

Distribution Channel Integration

• Develop and nurture relationships with strategic industry association contacts; Coordinate marketing and thought leadership activities involving associations and publications
• Assist with thought leadership ideation and placement
• Assist in developing industry-specific content assets

Sales Enablement & Alignment

• Work with industry teams to identify ways to fill the pipeline
• Assist in the development and delivery of industry-specific sales enablement materials, including proposals and pitch decks
• Assist with account-based marketing strategies for high-priority accounts

Desired Qualifications, Skills, Abilities, and Characteristics

• Strategy-first mindset to identify opportunities and build internal support
• Proven ability to develop and execute multi-channel marketing campaigns and project manage complex initiatives
• Deep curiosity and understanding of industry-specific challenges and the ability to develop creative, tailored strategies to meet the needs of clients and prospects
• Excellent communication, writing, problem solving and project management skills
• Expert writing and storytelling skills that engage and resonate with target audiences
• Strong business judgment, professional demeanor and a drive for innovation and client service
• Proficiency in HubSpot for marketing automation/CRM and analytics tools
• Experience developing go-to-market strategies in professional services (tax, audit, accounting, wealth management, trust & estate planning, managed IT and/or cybersecurity)

Working Conditions

AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours may be required. There may be occasional overnight travel out-of-town. Visit our website to learn more about our benefits.

AdamsBrown, LLC. is an Equal Opportunity Employer.