IAM Channel Strategist

The IAM Channel Strategist is responsible for analyzing the Independent Aftermarket (IAM) landscape and developing strategies to strengthen the company’s position within key distribution channels. This role focuses on identifying market opportunities, customer needs, and industry trends to help guide product strategy, portfolio development, and go-to-market initiatives. 

The IAM Channel Strategist works cross-functionally with product management, purchasing, sales, marketing, and supply chain teams to translate market insights into actionable strategies and programs that support revenue growth, market share expansion, and improved customer engagement within the automotive aftermarket. 

Key Responsibilities 

Market and Channel Analysis 

• Monitor and analyze trends within the automotive Independent Aftermarket including distribution channels, customer behavior, and competitive activity. 

• Identify emerging opportunities, market gaps, and industry shifts that could impact company strategy. 

• Develop insights on customer needs, service models, and evolving market dynamics. 
  
  

Channel Strategy Development 

• Develop strategic recommendations to strengthen the company’s presence within key IAM channels. 

• Identify opportunities to improve channel coverage, product accessibility, and overall value proposition to distributors, retailers, and repair professionals. 

• Support long-term channel strategy planning and growth initiatives. 
  
  

Customer and Industry Insights 

• Gather and analyze customer feedback, market research, and industry data to identify pain points and opportunities for innovation. 

• Translate insights into actionable recommendations for product development, service offerings, and channel programs. 

• Serve as an internal expert on IAM market trends and channel dynamics. 
  
  

Cross-Functional Strategic Development 

• Partner with Category Managers and Product Line Managers to align product portfolio strategies with channel needs. 

• Collaborate with sales and marketing teams to support go-to-market strategies and channel engagement initiatives. 

• Work with purchasing and supply chain teams to ensure strategies are operationally feasible and scalable. 
  

Strategic Program Development 

• Lead or support strategic initiatives designed to improve customer engagement, channel performance, or market competitiveness. 

• Develop business cases and strategic proposals to support new initiatives or investments. 

• Track and measure the effectiveness of channel strategies and programs. 

Our Benefits - Designed with You in Mind

Comprehensive Health & Well-being Coverage

From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage - ensuring you and your family stay healthy and protected.

Generous Paid Time Off

We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We help you plan for the future with:

• • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don’t contribute

Income Protection & Insurance Options

Benefit from included and optional disability, life, and other insurance programs - because your peace of mind matters.

Company Vehicle Lease Program

Eligible employees and their immediate families can enjoy company vehicle lease options with included insurance, maintenance, and unlimited mileage. Plus, take advantage of exclusive discounts on Stellantis products.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

• • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

And so much more!

When you join us, you’re not just building a career - you’re joining a company that supports you, inside and outside of work.