About the Role:
BPI is seeking a senior-level Head of Amazon / eCommerce to lead and scale our Amazon business across Seller Central and Vendor Central. This is a high-impact, on-site Director level role with full ownership of channel performance, combining strategic vision with hands-on execution.
We are looking for a candidate with extensive Amazon management experience and a strong marketing-led growth mindset, capable of driving revenue through best-in-class content, advertising, and brand positioning while maintaining operational excellence.
What You’ll Own:
Amazon Channel Leadership
- Full P&L ownership of Amazon Seller Central and Vendor Central business
- Define and execute a scalable, marketing-driven eCommerce growth strategy
- Act as the internal subject matter expert and leader for all Amazon initiatives
Marketing & Revenue Growth (Primary Focus)
- Lead full-funnel Amazon marketing strategy across SEO, paid media, and conversion optimization
- Own and optimize Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
- Continuously test and optimize content, creatives, and keyword strategies to improve performance and accelerate growth
Brand & Content Excellence
- Oversee all product listing optimization including titles, bullets, A+ Content, and backend attributes
- Own Amazon Brand Store strategy, design, and ongoing optimization
- Ensure a premium, conversion-focused customer experience across all product detail pages
Catalog & Account Health Management
- Resolve suppressed listings, compliance issues, and catalog inconsistencies
- Maintain strong account health and ensure adherence to Amazon policies and best practices
- Manage catalog structure, variations, and data accuracy at scale
Inventory & Operational Oversight
- Lead inventory planning, forecasting, and replenishment strategies
- Partner cross-functionally with operations to maintain optimal in-stock rates
- Oversee FBA and Vendor workflows to ensure operational efficiency
Transparency Program Ownership
- Manage Amazon Transparency labeling program across applicable SKUs
- Ensure compliance, implementation, and issue resolution
Data-Driven Performance Management
- Own reporting and analysis across key KPIs: revenue, conversion, traffic, TACoS/ACoS, and profitability
- Translate data into actionable insights and strategic recommendations
- Regularly present performance updates and growth plans to leadership
What We’re Looking For:
- 7+ years of deep, hands-on Amazon experience (Seller Central + Vendor Central required)
- Proven success managing and scaling Amazon businesses with strong marketing and revenue growth results
- Advanced expertise in Amazon SEO, advertising strategy, and conversion rate optimization
- Strong understanding of Amazon’s ecosystem including Brand Registry, A+ Content, and Transparency
- Experience owning or influencing P&L and making data-driven business decisions
- Highly analytical with strong Excel/reporting capabilities
- High proficiency with desktop publishing tools: Adobe Photoshop, InDesign, and Illustrator preferred.
- Entrepreneurial, self-directed leader working in partnership with Marketing team
- Excellent problem-solving skills and ability to make decisions to drive brand awareness
Why Join Nightstick:
- High-visibility Director role with direct impact on company growth
- Full ownership of Amazon channel strategy and execution
- Opportunity to build and scale a best-in-class Amazon eCommerce function and expanding across other platforms over time
Work Environment:
- Full-time, on-site role based in Wylie, TX
- Collaborative environment working closely with leadership, marketing team, and operations reporting directly to CEO
Success in This Role:
- Strong, sustained revenue growth driven by marketing and content optimization
- Best-in-class advertising performance with efficient ROI
- Highly optimized, conversion-focused listings and Brand Store
- Clean, compliant catalog with minimal disruptions
- Reliable inventory management supporting consistent sales growth
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. A portfolio of past work is expected.
About Bayco Products, Inc. (BPI):
Since 1984, Bayco Products Inc. has manufactured a vast array of portable lighting products and has been the preferred choice of professionals worldwide. The Nightstick and Bayco brands are globally recognized for being high-performance, high-quality, and providing the highest value across virtually every industry.
Headquartered in Wylie, TX, our 110,000 square foot facility is the international headquarters for R&D, engineering, marketing, sales, and distribution. BPI is ISO 9001 certified along with its factories both in the US and abroad. To learn more about our company visit www.nightstick.com.
