Global Recruitment Marketing Manager

As part of our Human Resources team, you’ll help us attract, hire and retain the top talent we need to achieve our bold vision. You’ll play a vital role in defining, developing and maintaining the winning culture that empowers diverse individuals to work together and create the impossible. We’re seeking change leaders, talent strategists, employee advocates and culture architects to enable our teams, partners, and businesses to do and be their best.

In this position... 

We’re hiring a Global Employer Brand & Recruitment Marketing Manager to improve how talent discovers, engages with, and chooses Ford, directly impacting hiring outcomes.

Reporting to the Global Director of Employer Brand, you will turn strategy into execution, building and optimizing campaigns, channels, and experiences across paid media, CRM, AI-driven search, social, and career site platforms. This role requires strong ownership, a bias for action, and the ability to connect marketing activity to measurable hiring results.

If you're looking for a role where you can execute, own outcomes, and directly impact hiring results, this is it.

This role is hybrid and requires at least 4 days onsite in Dearborn, MI.
 

What you'll do...

Campaign Execution

• Execute employer brand and recruitment marketing campaigns across priority talent segments.
• Translate strategy into clear plans, timelines, and deliverables.
• Partner with regions to ensure consistent, high-quality activation.

Performance Marketing

• Execute and optimize paid media across job boards, LinkedIn, social, and programmatic channels.
• Manage agency partners and hold accountability for performance.
• Improve cost per apply, conversion, and channel efficiency.

CRM & Talent Engagement

• Build and activate talent community and CRM strategies.
• Develop segmentation and nurture journeys to improve engagement and conversion.

AI, Search & Discoverability

• Optimize content for AI-driven search, GEO, AIO, and SEO to improve visibility and candidate discovery.
• Improve how candidates discover opportunities across search and emerging platforms.
• Apply AI tools to improve targeting and performance.

Social & Content Partnership

• Partner with Social and Content teams to align campaigns and content to hiring priorities.
• Provide clear creative direction and ensure high-quality, brand-aligned content and design.
• Ensure efforts drive qualified traffic, engagement, and conversion.

Performance & Analytics

• Track performance across the candidate funnel.
• Turn insights into actions that improve results.

• Connect marketing activity to hiring outcomes.

   

Stakeholder Alignment

• Present performance results to leadership and influence decisions with data.
• Partner with regional teams to drive consistent, measurable execution.
• Align across Talent Acquisition, Marketing, Brand, IT, and Communications to move work forward.